The spring Numeris (formerly BBM) diary results indicate that CBC Radio One has captured record audiences across the country, with increased listenership in key demographics. Data from March 6 to April 29, 2015 indicates that CBC Radio One ranked #1 overall in seven markets, including: Halifax, Kamloops, Kelowna, Ottawa (Anglo), Prince George, Victoria and Winnipeg. This is in addition to strong numbers for PPM markets including Toronto, Vancouver, and Edmonton, released May 7th.
“CBC Radio One continues to deepen its connection with Canadians, and shows no signs of letting up,” said Heather Conway, Executive Vice President, English Services, CBC. “We’re thrilled that we continue to be the station of choice in many markets across the country.”
Spring CBC Radio One Highlights Include:
•CBC Radio One Winnipeg ranked #1 for the first time ever, advancing on CJOB’s long-held market share
•CBC Radio One was ranked #1 in 4 British Columbia markets - another first
•CBC Radio One remains the #1 station in Ottawa (Anglo), in all local time blocks
•CBC Radio One Regina took the #1 position for its morning show, The Morning Edition, and posted notable increases in share and ranking overall<
•13 out of the 14 local morning shows measured in Spring 2015 were in the top two
•On Saturday mornings, CBC Radio One stations ranked in the top 3 in 14 out of 14 markets, with #1 rankings in Halifax, Saint John, Moncton, Ottawa (Anglo), Winnipeg, Regina, Saskatoon, Victoria, Kelowna, Prince George
•On Sunday mornings, CBC Radio One stations ranked in the top 2 in 14 out of 14 markets, with #1 rankings in St. John’s, Halifax, Saint John, Moncton, Ottawa (Anglo), Winnipeg, Regina, Saskatoon, Victoria, Kelowna and Prince George
•CBC Radio One was ranked #1 in 4 British Columbia markets - another first
•CBC Radio One remains the #1 station in Ottawa (Anglo), in all local time blocks
•CBC Radio One Regina took the #1 position for its morning show, The Morning Edition, and posted notable increases in share and ranking overall<
•13 out of the 14 local morning shows measured in Spring 2015 were in the top two
•On Saturday mornings, CBC Radio One stations ranked in the top 3 in 14 out of 14 markets, with #1 rankings in Halifax, Saint John, Moncton, Ottawa (Anglo), Winnipeg, Regina, Saskatoon, Victoria, Kelowna, Prince George
•On Sunday mornings, CBC Radio One stations ranked in the top 2 in 14 out of 14 markets, with #1 rankings in St. John’s, Halifax, Saint John, Moncton, Ottawa (Anglo), Winnipeg, Regina, Saskatoon, Victoria, Kelowna and Prince George
UNRESERVED, currently airing in Manitoba, Saskatchewan and the North, moved up to #3 in Regina with a record-high for its timeslot. Launching as part of CBC Radio One’s fall schedule, UNRESERVED is an insightful and sometimes irreverent look at indigenous Canada with host Rsanna Deerchild.
*Source is Numeris (BBM Canada), Total Canada, 12+
-30-
About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
A space for us all is CBC/Radio-Canada’s strategy to transform the public broadcaster, and ensure that it continues to fulfill its mandate for Canadians, now and for future generations. Through to 2020, it will increase its investment in prime-time television programming and continue to create radio programs of the highest quality, while promoting the development of digital and mobile platforms and content.
For more information, please contact:
Simon Bassett
publicist, CBC
416 205 8533 (office) / 416 988 1590 (mobile)
