CBC ASKS CANADIANS TO SHAPE PROGRAM CONTENT WITH NEW PILOT PROJECT LET'S GET HITCHED

CBC launches testing of a new pilot project for its series LET’S GET HITCHED, allowing Canadians to weigh-in on elements of the program’s content that will help shape the future television pilot. In a first of its kind endeavour for the network and produced with the participation of the Bell Fund’s TV Development Digital Pilot Fund, CBC encourages viewers to visitcbc.ca/canadacreateshere, November 17 through 28 to review content options and provide feedback for the wedding-themed program LET’S GET HITCHED. Viewers’ responses will be analyzed and used to help determine how the pilot will be crafted, which will then be submitted for pick-up on the network.

The online project signifies a new version of dial testing, designed to gauge brand integration and Canadians’ response to the show. The outcome will help shape the series, as fashioned by viewers reflecting the type of content Canadians respond to and desire to see on their public broadcaster.

LET’S GET HITCHED is a brand new lifestyle series that follows the stories of couples who decide to forego traditional weddings and opt instead to tie the knot at City Hall. Featuring diverse couples and engaging real-life narratives of matrimony, each episode follows couples as they prepare for their big day and recount their personal love story. Created and produced by Pivotal Media and Headtrip Films.Executive Producers are Andrea Gabourie, Mitch Gabourie and Simon Watts.

Find Let’s Get Hitched online:
cbc.ca/canadacreateshere/
#CanadaCreatesHere
#Hitched

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About HEADTRIP FILMS
Headtrip Films, helmed by writer/director/producer Mitchell Gabourie, is a creative production company that delivers ground-breaking content in the world of film, television and commercial production. Mitch is an international award winning content creator with talents that span many genres, as well as an accomplished show runner. Mitch created, produced and directed the social phenomenon TV series “Life Story Project” for OWN Canada, and recently was the show runner on “The Worst Thing I Ever Did” for E1 and Discovery ID. He is a notable director of documentaries, features, scripted and factual television. Mitchell’s commercials have won awards at the Bessies, Canadian Comedy Awards, the Addy’s and at the Cannes Lions Advertising Festival and featured as Ad Age’s Top Ten and SHOOT magazine’s “iSpot of the week”. Headtrip Films is represented by Summitt Talent Agency in LA.

 

CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.

A space for us all is CBC/Radio-Canada’s new strategy to modernize the public broadcaster and ensure that it continues to fulfill its mandate for Canadians and for future generations. Through to 2020, it will increase its investment in prime time television programming, and continue to create radio programs of the highest quality, while promoting the development of digital and mobile platforms and content.

For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on Twitter @CBC_Publicity.

Cathleen Saville, entertainment publicist

416.205.7976