The new partnership begins December 8th
CBC News and The Weather Network are pleased to announce a new content sharing agreement, bringing together Canada’s leading sources of weather, news and information. Beginning December 8th, national weather forecasts on select CBC News television properties will be provided by The Weather Network’s team of meteorologists and on-air personalities, while The Weather Network will gain access to CBC News weather-related stories, analysis, and video content for use across its platforms.
“CBC News is a trusted source for news and information, and we’re pleased to be joining forces with another trusted brand and reaching and engaging new audiences across the country,” said Jennifer McGuire, General Manager and Editor in Chief, CBC News and Centres. “CBC is always finding ways to deliver content to Canadians in more innovative and efficient ways, and this new partnership with The Weather Network is a reflection of that,” added Neil McEneaney, Chief Business Officer, CBC English Services.
The Weather Network will provide weather updates on CBC News Network throughout the day and at the end of The National on CBC-TV and CBC News Network, including expanded weather reports on CBC Toronto on weekends. The Weather Network, based out of its Oakville studios, will also supply weather reports to CBC News Express broadcasts in eight Canadian airports.
“The Weather Network has always prided itself on being the place Canadians turn to for local, up-to-date, accurate weather information. We are excited to collaborate with CBC - a trusted source of news and information,” said Maureen Rogers, Managing Director, The Weather Network. “This agreement provides CBC with access to The Weather Network’s unparalleled weather expertise.”
As part of the agreement, The Weather Network also gains access to CBC News’ award winning reports and content, including all news weather-related stories and video for The Weather Network’s various platforms (TV, online, and mobile).
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About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
A space for us all is CBC/Radio-Canada’s new strategy to modernize the public broadcaster and ensure that it continues to fulfill its mandate for Canadians and for future generations. Through to 2020, it will increase its investment in prime time television programming, and continue to create radio programs of the highest quality, while promoting the development of digital and mobile platforms and content.
For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on Twitter @CBC_Publicity.
About Pelmorex Media Inc.
Celebrating 25 years, Pelmorex Media Inc. is the parent company of The Weather Network, MétéoMédia, Beat the Traffic and Eltiempo.es. Pelmorex operates in Canada, US, Spain and the UK. The Weather Network and its French counterpart MétéoMédia are Canada’s most popular weather and information services on TV, web and smartphone apps. Pelmorex owns Eltiempo, Spain’s leading multi-platform weather information provider. With strong roots in weather, we continue to leverage technology and science to help consumers plan their day by expanding the Pelmorex family to include Beat the Traffic, a leading multi-platform brand that finds the fastest route from point A to point B. Pelmorex also operates Canada’s National Alerting Aggregation and Dissemination System (NAADS), which aggregates and distributes emergency alerts issued by authorized government agencies. Pelmorex has been named Canada’s 50 Best Managed Companies for eight consecutive years.
For more information please visit: pelmorex.com
For further information, or to request interviews, contact:
Chris Ball
Senior Manager, Public Affairs, CBC English Services
Tel: 416-205-7831
Rachel Douglas
Manager, Communications, Pelmorex Media
Tel: 905-829-1159
