More than 21 million Canadians have tuned into CBC’s 2014 FIFA World Cup Brazil™ coverage
The England vs. Italy game on Saturday June 14, 2014 brought in a record 2+ audience of 2.8 million viewers, making it CBC’s highest rated FIFA World Cup group stage match since England vs. USA in 2010, which drew 2.2 million Canadians. The second highest rated game to date (for 2014 FIFA World Cup™ coverage) was between Argentina and Bosnia-Herzegovina on Sunday June 15, which garnered a 2+ audience of 1.9 million.
Additional ratings highlights are as follows:
• To date, more than 21 million Canadians have tuned into some aspect of CBC/Radio-Canada or its partners’ 2014 FIFA World Cup Brazil™ coverage, either online or on TV.
• In 2010, 19.3 million Canadians had tuned into CBC’s FIFA World Cup™ content in the first four days. By the same point in 2014, almost 1.5 million more Canadians have tuned into CBC’s FIFA World Cup™ coverage.
• Game audiences are tracking 60% higher in 2014 than in the Group Matches in 2010. Thus far, the games are averaging 1.5 million among the 2+ viewers.
Source: BBM Canada
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About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
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For further information, please contact:
Erin Richards, publicist, CBC Sports
Erin.Richards@cbc.ca 416-205-7994 (Office) 416-627-5728 (Mobile)
