CBCMUSIC.CA, ICI MUSIQUE AND VOLKSWAGEN MAP OUT A NEW ROUTE FOR THE BEETLE ROAD TRIP SESSIONS

CBCMusic.ca and Volkswagen, in collaboration with MediaCom and Red Urban, have partnered again to bring the second edition of CBC MUSIC PRESENTS: THE BEETLE ROAD TRIP SESSIONS. Winner of a 2014 Canadian Screen Award this year’s session is bigger than ever, kicking off June 16th in St. John’s, Newfoundland ending on July 25th in Vancouver, British Columba.

CBC Radio 3 host Grant Lawrence will be travelling across the country in the performance-driven 2014 Volkswagen Beetle TDI Clean Diesel interviewing and recording performances by great Canadian bands along the way. Fans can follow Grant’s journey online using #CBCBeetle and at CBCMusic.ca/beetleroadtrip, which will feature more social interaction with daily video blogs, photo galleries, Instagram trailers, videos of the band interviews and performances and an interactive geo-targeted map. Listeners can also follow the road trip on-air throughout the day on CBC Radio 3 with daily content updates and Grant’s stories from the road.

Visit CBCMusic.ca for more details and tweet @cbcradio3 #CBCBeetle.

In Quebec, “La virée rock en Beetle” launches on ICIRadio-Canada June 16th, where ICI Musique host Phillipe Fehmiu, is taking the Volkswagen Beetle TDI Clean Diesel out on a 4-day trip throughout Quebec to meet up with local musicians for unique content and interviews. Audiences can follow along at ICI.Radio-Canada.ca/beetle and Facebook, Twitter and Instagram using #icibeetle.

CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.

Founded in 1952, Volkswagen Canada is headquartered in Ajax, Ontario. It is the largest volume European automotive nameplate in Canada, and sells the Golf, Golf Wagon, Golf GTI, Beetle, Jetta, Eos, Passat, CC, Tiguan, and Touareg through 136 independent Canadian Dealers. It is the leader in affordable TDI Clean Diesel vehicle sales in Canada, and forms part of Volkswagen Group Canada Inc., a subsidiary of Volkswagen AG headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and is Europe’s largest automaker.

MediaCom Canada is “The Content + Connections Agency”, working on behalf of our clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom delivers not just individual channel silo efficiencies but also connected communications system effectiveness, by developing and optimising all content - defined as any form of consumer messaging - as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned through their unique Connected System Audit. MediaCom is a member of WPP, the world’s largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

Red Urban is an award-winning advertising agency in Toronto, Canada and a member of the Omnicom group of companies. Operating as a boutique creative agency with the resources of a global network, Red Urban’s clients include Volkswagen, Porsche, Alexander Keith’s, Nestlé, Purina and Renaissance Investments, a division of CIBC.

Dayna Shiskos

publicist, CBC

O: (416) 205-7973

C: (416) 420-5241