TD Live Music will be the new online destination for music fans to access videos, weekly concert listings and the latest in Canadian music news!
CBC Music and TD are joining forces in an innovative new partnership to launch an all-new music portal on CBCMusic.ca - TD Live Music. Visitors to cbcmusic.ca/tdlivemusic will be able to explore and enjoy Canadian live music through hundreds of videos of in-studio and in concert recordings, weekly concert listings, music news and reviews, photo galleries and much more. CBC Music will be curating all of the content on the site with frequent updates on the latest music news.
“At TD, we love music and understand the power it has to bring people together from all walks of life,” said Chris Stamper, Senior Vice President, Corporate Marketing, TD Bank Group. “And that’s why we are thrilled to work with CBC Music on this incredible opportunity which will not only demonstrate our commitment to music but provide a source of information and entertainment to Canadian music fans everywhere.”
This new online destination is designed to provide music fans access to all of the information they need about the Canadian live music scene, whether at home or on the go via desktop, mobile and tablet. Fans can also join the conversation on Twitter and Facebook using #TDMusic.
In addition, an overarching advertising campaign will take place across multiple media platforms. Spots on CBC Television will feature Canadian artists Jully Black, Randy Bachman and The Arkells, and will begin airing on CBC Television in select regional markets on April 24th. Two separate radio spots will run on CBC Radio Two, voiced by CBC talent Tom Power and Rich Terfry. CBCMusic.ca will feature a navigational tab and direct link to TD Live Music on the homepage as well as digital leaderboards running on CBC.ca.
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About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
About CBC Music.ca
CBCMusic.ca is Canada’s free digital music service. For the casual listener to the hardcore fan, connect with the very best Canadian and international music, concerts and features. Simple and easy to navigate, CBCMusic.ca gives Canadians access to 50 Web radio stations, 12 distinct genre-based music communities, CBC Radio 2 and CBC Radio 3, plus content from the most knowledgeable music personalities and programmers from across the country, hundreds of concerts, playlists and more.
About TD Music
Since 2003, TD Bank Group, the sixth largest bank in North America by branches, has helped customers and communities experience the love of music by sponsoring major music festivals across Canada. Every year TD supports many music-based community and educational programs. Continuing with its commitment to support music programs throughout Canada, TD is proud to be a National Sponsor of the 2014 JUNO Awards and Live Nation’s year-long concert series.
For a complete list of publicity contacts and for more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on Twitter @CBC_Publicity.
For more information please contact:
Dayna Shiskos, publicist
CBC
416-205-7973
Amanda Tran
TD Bank Group
416-983-7212
