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FIFTH & LAST SET OF COMPETITORS FACE OFF IN CBC'S RECIPE TO RICHES SAVOURY SNACKS CHALLENGE

Home cooks from Toronto, Ontario, Île-Bizard, Quebec and Halifax, Nova Scotia compete in the fifth episode, airing Wednesday, March 26 at 9 p.m. (9:30 NT) on CBC-TV
 
 
In the fifth episode of RECIPE TO RICHES, airing Wednesday, March 26 at 9 p.m. (9:30 NT) on CBC-TV, an architectural designer from Île-Bizard, Quebec, a mom and marketer from Toronto, Ontario and an amateur athlete from Halifax, Nova Scotia compete to find out whose savoury snacks will appear as a President’s Choice® product at select Loblaw banner stores across the county and compete in the live series finale for a chance to win a grand prize of $250,000.
 
Roshini Mellaram is an architectural designer who insists on everything being “just so.” The self-professed control freak lives just outside of Montreal in Île-Bizard and believes her greatest strengths in the competition are her fierce intelligence and organizational skills. If Izumi Kyle‘s life had a soundtrack, it would be Chaka Khan’s “I’m Every Woman.” The Toronto mother of two is a master multi-tasker, constantly balancing her career, family, marathon training, making art and testing out new recipes in the kitchen. With a difficult year behind her, winning RECIPE TO RICHES would mean the world to Kyle and be a defining break from the hardships of last year. Originally from Newfoundland but now settled in Halifax, Cyra Belbin is a ferociously competitive athlete with more trophies and awards than she could ever display. With her drive and focus, Belbin claims she can achieve anything and will channel her athletic temperament into winning RECIPE TO RICHES.
 
Each competitor will need to impress RECIPE TO RICHES’ esteemed panel of judges, featuring marketing guru Arlene Dickinson, chef and entrepreneur Vikram Vij and food expert Gail Simmons. RECIPE TO RICHES is hosted by actor and food-lover Carlo Rota. RECIPE TO RICHES was created and produced by Temple Street Productions.
 
Find the show online at:
Twitter: @RecipetoRiches #RecipetoRiches
Instagram: @RecipetoRiches
 
 
 
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About RECIPE TO RICHES:
Now exclusively on CBC-TV, reality culinary competition, RECIPE TO RICHES aims to discover the best of the best in Canadian food development. It invites Canadian home-cooks to create and share their original favourite personal recipes with the country. Each episode features a different food category with home-cooks competing for a weekly $25,000 prize. The weekly winner will move on to compete in the series finale for the grand prize of $250,000. Each category winner’s recipe will be available across the country as a President`s Choice® brand product. RECIPE TO RICHES is produced by Temple Street Productions in association with CBC.
 
About Temple Street Productions:
Temple Street is a leading producer of television, film and digital media content based in Toronto, Canada. A selection of Temple Street’s past and present projects includes: The Next Step (Family Channel), Orphan Black (Space, BBC America), Over the Rainbow (CBC), Being Erica (CBC, SOAPnet), Wingin’ It (Family Channel, Starz Kids & Family), Cover me Canada (CBC),Recipe to Riches (Food Network, Global), Billable Hours (Global, Showcase), Canada’s Next Top Model (CTV),How Do You Solve A Problem Like Maria? (CBC), Queer as Folk (Showtime, Showcase) and Darcy’s Wild Life (NBC, Discovery Kids, Family Channel). For more company information visit: www.templestreetproductions.com
 
About Loblaw Companies Limited TSX:
The Company is a subsidiary of George Weston Limited (“Weston”). It is Canada’s largest food retailer, a leading provider of drugstore, general merchandise and financial products and services, and is the majority unit holder of Choice Properties™, an owner, manager and developer of commercial real estate across Canada. The Company has three reportable operating segments: Retail, Financial Services and Choice Properties™. Loblaw and its franchisees together are among the largest private sector employers in Canada, employing approximately 138,000 full-time and part-time employees across more than 1,000 corporate and franchise stores from coast to coast. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide range of products and services to meet everyday household and consumer needs. Loblaw is known for the quality, innovation and value of its food offering. It offers one of Canada’s strongest control brand programs, including Canada’s number one brand* President’s Choice®, no name® and Joe Fresh® brands. In addition, through its subsidiaries, the Company makes available to consumers President’s Choice Financial® services and offers the PC® points and PC Plus™ loyalty programs.
 
*#1 claim based on data reported by Nielsen through its MarketTrack service for the 52-week period ending December 14, 2013 comparing President’s Choice product sales to those of comparable national brands (excluding competitors’ control brands) for major grocery retailer market throughout Canada excluding Newfoundland. Copyright © 2013, The Nielsen Company.
 
About CBC/Radio-Canada:
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
 
For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on Twitter @CBC_Publicity.
 
For interviews and media inquiries, please contact:
Natalie Petozzi
Entertainment Publicist, CBC Communications & Publicity
416-205-2221 (office) / 647-926-6954 (mobile)
 
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