Gibsons, B.C. native’s recipe inspires new President’s Choice® Italian Lollipops
RECIPE TO RICHES aired its fourth episode this evening, with three home cooks battling it out over their signature appetizer recipes. Elisa Hendricks of Gibsons, B.C. impressed the judges with her Italian Lollipops, beating out Sean Young’s Mainlander Fish Bites and Karen Ahmed’s Bollypops. As well, starting this weekend, Canadians can purchase President’s Choice® Italian Lollipops at select Loblaw banner stores across the country.
Elisa learned to cook by watching her father dish out hearty northern Italian cooking from the Friuli region. She adapted his flavours and passion for great ingredients into her recipe for Italian Lollipops, which are based on a running joke in her family - “if Italians had a lollipop, it would be made of meat and cheese!” Made with gooey Friulano cheese and mortadella, Elisa’s meaty lollies are dressed in a crispy breading of cornmeal, parmesan and parsley. Elisa’s victory tonight earned her $25,000 and a spot in the live series finale on Wednesday, April 2 at 9 p.m. (9:30 NT) on CBC-TV for a chance to win $250,000.
Next week’s episode of RECIPE TO RICHES airs on Wednesday, March 26 at 9 p.m. (9:30 NT) on CBC-TV and features the savoury snacks category. Each competitor will need to impress the esteemed panel of judges, featuring marketing guru Arlene Dickinson, chef and entrepreneur Vikram Vij and food expert Gail Simmons. RECIPE TO RICHES is hosted by actor and food-lover Carlo Rota. RECIPE TO RICHES was created and produced by Temple Street Productions.
After all category winners have been chosen, Canadians can vote for their favourite online at www.cbc.ca/recipetoriches/ from 8:00 p.m. ET on Wednesday, March 26 to 11:59 p.m. ET on Sunday, March 30.
To find out more about each winner’s journey on RECIPE TO RICHES, tune in to CBC’s Steven & Chris every Thursday at 2 p.m. as they chat with the previous night’s winner.
Find the show online at:
Website: cbc.ca/recipetoriches
Twitter: @RecipetoRiches #RecipetoRiches
Facebook: facebook.com/recipetoriches
Instagram: @RecipetoRiches
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About RECIPE TO RICHES:
Now exclusively on CBC-TV, reality culinary competition, RECIPE TO RICHES aims to discover the best of the best in Canadian food development. It invites Canadian home-cooks to create and share their original favourite personal recipes with the country. Each episode features a different food category with home-cooks competing for a weekly $25,000 prize. The weekly winner will move on to compete in the series finale for the grand prize of $250,000. Each category winner’s recipe will be available across the country as a President`s Choice® brand product. RECIPE TO RICHES is produced by Temple Street Productions in association with CBC.
About Temple Street Productions
Temple Street is a leading producer of television, film and digital media content based in Toronto, Canada. A selection of Temple Street’s past and present projects includes: The Next Step (Family Channel), Orphan Black (Space, BBC America), Over the Rainbow (CBC), Being Erica (CBC, SOAPnet), Wingin’ It (Family Channel, Starz Kids & Family), Cover me Canada (CBC),Recipe to Riches (Food Network, Global), Billable Hours (Global, Showcase), Canada’s Next Top Model (CTV),How Do You Solve A Problem Like Maria? (CBC), Queer as Folk (Showtime, Showcase) and Darcy’s Wild Life (NBC, Discovery Kids, Family Channel). For more company information visit: www.templestreetproductions.com
About Loblaw Companies Limited TSX:
The Company is a subsidiary of George Weston Limited (“Weston”). It is Canada’s largest food retailer, a leading provider of drugstore, general merchandise and financial products and services, and is the majority unit holder of Choice Properties™, an owner, manager and developer of commercial real estate across Canada. The Company has three reportable operating segments: Retail, Financial Services and Choice Properties™. Loblaw and its franchisees together are among the largest private sector employers in Canada, employing approximately 138,000 full-time and part-time employees across more than 1,000 corporate and franchise stores from coast to coast. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide range of products and services to meet everyday household and consumer needs. Loblaw is known for the quality, innovation and value of its food offering. It offers one of Canada’s strongest control brand programs, including Canada’s number one brand* President’s Choice®, no name® and Joe Fresh® brands. In addition, through its subsidiaries, the Company makes available to consumers President’s Choice Financial® services and offers the PC® points and PC Plus™ loyalty programs.
*#1 claim based on data reported by Nielsen through its MarketTrack service for the 52-week period ending December 14, 2013 comparing President’s Choice product sales to those of comparable national brands (excluding competitors’ control brands) for major grocery retailer market throughout Canada excluding Newfoundland. Copyright © 2013, The Nielsen Company.
About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on Twitter @CBC_Publicity.
For more information, please contact:
Natalie Petozzi
entertainment publicist, CBC Publicity
Natalie.Petozzi@cbc.ca 416 205 2221 (office) / 647 926 6954 (mobile)
For interview requests with this week’s winner please contact:
Kristina Driedger
Hill and Knowlton Strategies
1 604.692.4222
