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FOURTH SET OF COMPETITORS FACE OFF IN CBC'S RECIPE TO RICHES APPETIZER CHALLENGE

Home cooks from Gibsons, B.C., Newmarket, Ontario and Markham, Ontario compete in the fourth episode, airing Wednesday, March 19 at 9 p.m. (9:30 NT) on CBC-TV
 
 
In the fourth episode of RECIPE TO RICHES, airing Wednesday, March 19 at 9 p.m. (9:30 NT) on CBC-TV, a mom with Italian roots from Gibsons, B.C., a dairy worker from Newmarket, Ontario and a mom with Indian roots from Markham, Ontario compete to find out whose appetizer will appear as a President’s Choice® product at select Loblaw banner stores across the county and compete in the live series finale for a chance to win a grand prize of $250,000.
 
For Gibsons’ Elisa Hendricks, it’s all about family. The mother of two was inspired by her father, who came to Canada from the Northern Italian region of Friuli 50 years ago. Winning RECIPE TO RICHES would be an opportunity to honour her father and his hometown. Sean Young had always wanted to go to culinary school, but instead did the “responsible thing” and got a job to start earning money for his family. The Newmarket dairy worker sees this competition as his chance to put himself first and pursue his lifelong dream of working in the culinary industry. Nicknamed the “Queen of Bollywood”, Karen Ahmed believes in living life to the fullest and being fearless in pursuing your passions. The Markham resident loves to entertain and has elevated her parties to be an experience. On RECIPE TO RICHES, Karen will use her “Bollywood edge” to catapult her to victory.
 
Each competitor will need to impress RECIPE TO RICHES’ esteemed panel of judges, featuring marketing guru Arlene Dickinson, chef and entrepreneur Vikram Vij and food expert Gail Simmons. RECIPE TO RICHES is hosted by actor and food-lover Carlo Rota. RECIPE TO RICHES was created and produced by Temple Street Productions.
 
Find the show online at:
Twitter: @RecipetoRiches #RecipetoRiches
Instagram: @RecipetoRiches
 
 
 
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About RECIPE TO RICHES:
Now exclusively on CBC-TV, reality culinary competition, RECIPE TO RICHES aims to discover the best of the best in Canadian food development. It invites Canadian home-cooks to create and share their original favourite personal recipes with the country. Each episode features a different food category with home-cooks competing for a weekly $25,000 prize. The weekly winner will move on to compete in the series finale for the grand prize of $250,000. Each category winner’s recipe will be available across the country as a President`s Choice® brand product. RECIPE TO RICHES is produced by Temple Street Productions in association with CBC.
 
About Temple Street Productions:
Temple Street is a leading producer of television, film and digital media content based in Toronto, Canada. A selection of Temple Street’s past and present projects includes: The Next Step (Family Channel), Orphan Black (Space, BBC America), Over the Rainbow (CBC), Being Erica (CBC, SOAPnet), Wingin’ It (Family Channel, Starz Kids & Family), Cover me Canada (CBC),Recipe to Riches (Food Network, Global), Billable Hours (Global, Showcase), Canada’s Next Top Model (CTV),How Do You Solve A Problem Like Maria? (CBC), Queer as Folk (Showtime, Showcase) and Darcy’s Wild Life (NBC, Discovery Kids, Family Channel). For more company information visit: www.templestreetproductions.com
 
About Loblaw Companies Limited TSX:
The Company is a subsidiary of George Weston Limited (“Weston”). It is Canada’s largest food retailer, a leading provider of drugstore, general merchandise and financial products and services, and is the majority unit holder of Choice Properties™, an owner, manager and developer of commercial real estate across Canada. The Company has three reportable operating segments: Retail, Financial Services and Choice Properties™. Loblaw and its franchisees together are among the largest private sector employers in Canada, employing approximately 138,000 full-time and part-time employees across more than 1,000 corporate and franchise stores from coast to coast. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide range of products and services to meet everyday household and consumer needs. Loblaw is known for the quality, innovation and value of its food offering. It offers one of Canada’s strongest control brand programs, including Canada’s number one brand* President’s Choice®, no name® and Joe Fresh® brands. In addition, through its subsidiaries, the Company makes available to consumers President’s Choice Financial® services and offers the PC® points and PC Plus™ loyalty programs.
 
*#1 claim based on data reported by Nielsen through its MarketTrack service for the 52-week period ending December 14, 2013 comparing President’s Choice product sales to those of comparable national brands (excluding competitors’ control brands) for major grocery retailer market throughout Canada excluding Newfoundland. Copyright © 2013, The Nielsen Company.
 
About CBC/Radio-Canada:
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
 
For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on Twitter @CBC_Publicity.
 
For interviews and media inquiries, please contact:
Natalie Petozzi
Entertainment Publicist, CBC Communications & Publicity
416-205-2221 (office) / 647-926-6954 (mobile)
 
 
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