Audience members can accumulate points to vote for the winner of Recipe to Riches, premiering Wednesday, Feb. 26 at 9 p.m. (9:30 NT) on CBC-TV
CBC-TV today announced the launch of the RECIPE TO RICHES Trivia application, created by Telescope, the industry leader of audience participation, consumer engagement and social television solutions.
Recipe to Riches is a competition-style reality series featuring amateur Canadian cooks as they work to create and share their innovative, favourite personal recipes with the country. Each one of the episodes features a different food category with a weekly winner being selected as the finalist. RECIPE TO RICHES was created and produced by Temple Street Productions.
Beginning Wednesday, February 26, the trivia app will give the RECIPE TO RICHES audience a chance to accumulate voting points by answering trivia questions. You can earn up to a maximum of two votes per episode. In total, viewers can gain up to 8 bonus votes that they can use to elect the show’s winner. Weekly winners then move on to compete in the series finale on Wednesday, April 2 for the grand prize of $250,000.
“We’re excited to be able to engage with our audience on a multi-platform level,” said Paul McGrath, executive producer, interactive at CBC. “It’s a great way to build momentum throughout the season and to involve the audience from day one”.
“RECIPE TO RICHES demonstrates the importance of offering pervasive engagement experiences to audiences keen to interact and affect their favorite shows,” said Jason George, CEO of Telescope. “As cross-screen interactivity continues to evolve, we’re pleased to offer the latest technology and loyalty mechanics for audiences and networks alike.”
The Telescope platform powering the participation for RECIPE TO RICHES is the same technology that drives consumer interactivity for leading brands, sports associations, and television shows, including the NBA’s Sprite Slam Dunk, NASCAR’s Sprint Cup series, American Idol on FOX, and most recently, the “Instant Save” on NBC’s The Voice.
Find the show online at:
Website: cbc.ca/recipetoriches
Twitter: @RecipetoRiches #RecipetoRiches
Facebook: facebook.com/recipetoriches
Instagram: @RecipetoRiches
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About Telescope:
Based in Los Angeles, with offices in New York and London, Telescope develops real-time participation experiences that enable media companies, brands, and agencies to harness the passion of their audiences and deliver the most relevant content and social engagement solutions to any screen.
Driving billions of interactions every year, Telescope enables clients to deploy engagement mechanics that power 24/7 applications, play-along interactivity, and live events, while aggregating and filtering rich user generated content to maximize social sharing and amplify marketing messages. Telescope technology has driven the most technically demanding live campaigns for leading entertainment, sports, and consumer brands in the world, including American Idol (FOX), The Voice (NBC), Miss Universe, NBA, NASCAR, Sprint and Sprite.
About RECIPE TO RICHES:
Now exclusively on CBC-TV, reality culinary competition, Recipe to Riches aims to discover the best of the best in Canadian food development. It invites Canadian home-cooks to create and share their original favourite personal recipes with the country. Each episode features a different food category with home-cooks competing for a weekly $25,000 prize. The weekly winner will move on to compete in the series finale for the grand prize of $250,000. Each category winner’s recipe will be available across the country as a President`s Choice® brand product. Recipe to Riches is produced by Temple Street Productions in association with CBC.
About Temple Street Productions:
Temple Street is a leading producer of television, film and digital media content based in Toronto, Canada. A selection of Temple Street’s past and present projects includes: The Next Step (Family Channel), Orphan Black (Space, BBC America), Over the Rainbow (CBC), Being Erica (CBC, SOAPnet), Wingin’ It (Family Channel, Starz Kids & Family), Cover me Canada (CBC),Recipe to Riches (Food Network, Global), Billable Hours (Global, Showcase), Canada’s Next Top Model (CTV),How Do You Solve A Problem Like Maria? (CBC), Queer as Folk (Showtime, Showcase) and Darcy’s Wild Life (NBC, Discovery Kids, Family Channel). For more company information visit: www.templestreetproductions.com
About Loblaw Companies Limited TSX:
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada’s largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada’s strongest control (private) label program, including the unique President’s Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President’s Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.
About CBC/Radio-Canada:
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on Twitter @CBC_Publicity.
For interviews and media inquiries, please contact:
Kylie McGregor
unit publicist, Unscripted Programming
416 205 8638 (office) / 416 948 6181 (mobile)
