The audience during the big game peaked at nearly 8.6 million in the final minutes of the third period
CBC’s coverage of the Sochi 2014 Olympic Winter Games on Friday, February 21 was watched by more Canadians than any other day of the Games so far, with a daily reach of 25.5 million viewers. The reach on Day 14 exceeded the second-highest day by more than 1.1 million viewers. Almost half of the population of Canada tuned in to at least some part of CBC’s live coverage of the Canada vs. USA Men’s Ice Hockey semifinal game between 12 - 2:10 p.m. ET, the highest reach for any live event so far during Sochi 2014.
Of those 15 million viewers, about 3.8 million watched via online stream, representing the highest digital reach for any event to date. Audiences to CBC’s coverage peaked at 2:07 p.m. ET with almost 8.6 million viewers during the final minutes of the game. The game garnered CBC a 74 per cent share of the overall Canadian English-language television viewing audience during the game. During the game (12 - 2:10 p.m. ET), there was an average of 10 million viewers watching English language television, almost two-and-a-half times the available audience on a typical Friday at that time.
More from Day 14 (Friday, Feb. 21):
•Olympic Daytime had a 2+ combined audience of 4.1 million viewers across all platforms, the highest weekday audience for the 10 a.m. - 3 p.m. ET programming block so far
• Olympic Morning also saw strong numbers with a combined audience of 1.424 million viewers between 6 - 10 a.m. ET, the highest weekday audience for the block so far
oThe Men’s Curling gold medal match between Canada and Great Britain aired during Olympic Morning on CBC which contributed to the strong audiences for the block with about 7.4 million Canadians tuning in to at least some part of the match
Sources: BBM Canada
CBC.CA/OLYMPICS - Canada’s Olympic Network Website
CBC/Radio-Canada is the place to be for all coverage of Sochi 2014. With coverage across all platforms - including TV, Radio, online and mobile - Canadians can connect with the biggest stories and the latest content whenever and wherever they want. In addition to world-class storytelling and the best performance coverage available through CBC/Radio-Canada, Canadians can engage with the broadcasts throughout the Sochi 2014 Olympic Winter Games online in English at cbc.ca/olympics as well as on Twitter @cbcolympics (#cbcolympics) and at facebook.com/cbcolympics and in French at olympiques.radio-canada.ca and on Twitter @RC_Sports (#RColympiques) and on Facebook at facebook.com/radiocanada.sports.
Canadians are encouraged to continue to support Team Canada through the #OurAthlete social campaign. A select number of fan tweets supporting Canadian athletes have been made into Olympic pins. Social media lead Monika Platek brings this campaign to life from Sochi, where she will personally present athletes with their pins of support, while sharing the entire journey through the @cbcolympics handle.
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About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on Twitter @CBC_Publicity.
For more information, please contact:
Simon Bassett, publicist, CBC Sports/Olympics
simon.bassett@cbc.ca 416-988-1590 (mobile)
