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CBC'S RECIPE TO RICHES REVEALS COMPETITORS TO SQUARE OFF IN SEASON PREMIERE DESSERT CHALLENGE

Competitors from Coquitlam, B.C. , Penetanguishene, Ontario and Calgary, Alberta face off in the first episode, airing Wednesday, Feb. 26 at 9 p.m. (9:30 NT) on CBC-TV
 
 
RECIPE TO RICHES is proud to announce the three competitors appearing in the season premiere, Wednesday, Feb. 26 at 9 p.m. (9:30 NT) on CBC-TV. An aspiring actor from Coquitlam, B.C., a farm girl from Penetanguishene, Ontario and a bobsledder from Calgary, Alberta go head-to-head, with the three best desserts that Canadian home cooks have to offer.
 
Jesse Meredith is in the competition because “he wants to be seen.” The Coquitlam native takes the same approach to RECIPE TO RICHES as he does to acting - it’s all about the big impact. Jesse will be pulling out all the stops when it comes to impressing the judges. Erica Pauze is a self-described RECIPE TO RICHES super-fan. Hailing from the small town of Penetanguishene, this optimistic 19-year-old says that winning this competition will help make her dream of owning a bakery a reality. Calgary’s Brad Reinsch is Canada’s fourth-best bobsledder, making him one seat shy of being on the Olympic team. Unsurprisingly, Brad is obsessed with healthy eating and would love to see Canadians eat healthier - even dessert.
 
Each competitor will need to impress RECIPE TO RICHES’ esteemed panel of judges, featuring marketing guru Arlene Dickinson, chef and entrepreneur Vikram Vij and food expert Gail Simmons. RECIPE TO RICHES is hosted by actor and food-lover Carlo Rota. The winning dessert will appear as a President’s Choice® product at select Loblaw banner stores across the county and compete in the live series finale for a chance to win a grand prize of $250,000. RECIPE TO RICHES was created and produced by Temple Street Productions.
 
Find the show online at:
Twitter: @RecipetoRiches #RecipetoRiches
Instagram: @RecipetoRiches
 
 
 
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About RECIPE TO RICHES:
Now exclusively on CBC-TV, reality culinary competition, RECIPE TO RICHES aims to discover the best of the best in Canadian food development. It invites Canadian home-cooks to create and share their original favourite personal recipes with the country. Each episode features a different food category with home-cooks competing for a weekly $25,000 prize. The weekly winner will move on to compete in the series finale for the grand prize of $250,000. Each category winner’s recipe will be available across the country as a President`s Choice® brand product. RECIPE TO RICHES is produced by Temple Street Productions in association with CBC.
 
About Temple Street Productions
Temple Street is a leading producer of television, film and digital media content based in Toronto, Canada. A selection of Temple Street’s past and present projects includes: The Next Step (Family Channel), Orphan Black (Space, BBC America), Over the Rainbow (CBC), Being Erica (CBC, SOAPnet), Wingin’ It (Family Channel, Starz Kids & Family), Cover me Canada (CBC),Recipe to Riches (Food Network, Global), Billable Hours (Global, Showcase), Canada’s Next Top Model (CTV),How Do You Solve A Problem Like Maria? (CBC), Queer as Folk (Showtime, Showcase) and Darcy’s Wild Life (NBC, Discovery Kids, Family Channel). For more company information visit: www.templestreetproductions.com
 
About Loblaw Companies Limited TSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada’s largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada’s strongest control (private) label program, including the unique President’s Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President’s Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.
 
About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
 
For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on Twitter @CBC_Publicity.
 
For interviews and media inquiries, please contact:
Natalie Petozzi
entertainment publicist, CBC Publicity
Natalie.Petozzi@cbc.ca 416 205 2221 (office) / 647 926 6954 (mobile)
 

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