CBC MARKS HIGHEST ONLINE VIEWING AUDIENCE EVER FOR LIVE EVENT WITH AN AVERAGE AUDIENCE OF MORE THAN 325,000 TO THE WOMEN’S GOLD MEDAL ICE HOCKEY GAME
CBC’s Olympic Winter Games coverage hits home with 32.65 million Canadians tuning in to Olympic content on either a French or English platform to date
Friday, February 21 - The Women’s Gold Medal Ice Hockey game on February 20 posted the highest online viewing audience ever to a CBC live event, with a (preliminary) average audience of more than 325,000 on desktop and mobile devices combined. This beats the previous record of 280,000 set during February 19, Men’s Ice Hockey Game between Canada and Latvia.
To date, 32.65 million Canadians (94% of all Canadians) have tuned in to Olympic content on either a French or English platform since February 6 marking an increase of approximately 200,000 over the previously set record on February 19.Notably, the number of Canadians who have watched Olympic content online increased by more than three-quarters of a million yesterday, bringing the total to just under 7.6 million (1 in 5 Canadians) since February 6.
Almost 10.1 million Canadians tuned in to watch Canada beat Latvia 2-1 on February 19, with 1.75 million of them tuning in online.
• The peak minute on CBC was during the final minutes of the game, with 4.674 million viewers at 2:20pm
• With a share of 54%, more than half of all the television tuning on February 19 from 12pm-2:23pm EST was to the Men’s Hockey Game
Source: Adobe Site Catalyst and BBM Canada
CBC.CA/OLYMPICS - Canada’s Olympic Network Website
CBC/Radio-Canada is the place to be for all coverage of Sochi 2014. With coverage across all platforms - including TV, Radio, online and mobile - Canadians can connect with the biggest stories and the latest content whenever and wherever they want. In addition to world-class storytelling and the best performance coverage available through CBC/Radio-Canada, Canadians can engage with the broadcasts throughout the Sochi 2014 Olympic Winter Games online in English at cbc.ca/olympics as well as on Twitter @cbcolympics (#cbcolympics) and at facebook.com/cbcolympics and in French at olympiques.radio-canada.ca and on Twitter @RC_Sports (#RColympiques) and on Facebook at facebook.com/radiocanada.sports.
Canadians are encouraged to continue to support Team Canada through the #OurAthlete social campaign. A select number of fan tweets supporting Canadian athletes have been made into Olympic pins. Social media lead Monika Platek brings this campaign to life from Sochi, where she will personally present athletes with their pins of support, while sharing the entire journey through the @cbcolympics handle.
-30-
About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on Twitter @CBC_Publicity.
For more information, please contact:
Erin Richards, publicist, CBC Sports/Olympics
erin.richards@cbc.ca 416-627-5728 (mobile)
