The CBC Olympic Games app surpasses 2 million downloads oniOSand Android devices
Canadians have been consuming Olympic content online like never before. As of February 19, in advance of the Men’s Ice Hockey Semi-Finals and the Women’s Ice Hockey Final, CBC/Radio-Canada has streamed more than 8.3 million hours of video on its website (excluding the Mobile App). This is a record number for Canadians streaming Winter Olympic coverage online.
The Canada/Latvia Men’s Ice Hockey game on February 19 posted the highest online viewing audience ever to a CBC live event, with an average audience of more than 280,000 on CBC and Radio-Canada’s desktop and mobile devices combined. This beats the previous record, also set during the Sochi 2014 games, for the first Men’s Ice Hockey Game featuring Canada and Norway.
February 19 was also a remarkable day for Mobile, as the CBC Olympic Games App exceeded 2 million downloads on Apple and Android devices.
Source: Adobe Site Catalyst, Apple, Google
CBC/Radio-Canada is the place to be for all coverage of Sochi 2014. With coverage across all platforms - including TV, Radio, online and mobile - Canadians can connect with the biggest stories and the latest content whenever and wherever they want. In addition to world-class storytelling and the best performance coverage available through CBC/Radio-Canada, Canadians can engage with the broadcasts throughout the Sochi 2014 Olympic Winter Games online in English at cbc.ca/olympics as well as on Twitter @cbcolympics (#cbcolympics) and at facebook.com/cbcolympics and in French at olympiques.radio-canada.ca and on Twitter @RC_Sports (#RColympiques) and on Facebook at facebook.com/radiocanada.sports.
Canadians are encouraged to continue to support Team Canada through the #OurAthlete social campaign. A select number of fan tweets supporting Canadian athletes have been made into Olympic pins. Social media lead Monika Platek brings this campaign to life from Sochi, where she will personally present athletes with their pins of support, while sharing the entire journey through the @cbcolympics handle.
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About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on Twitter @CBC_Publicity.
For more information, please contact:
Erin Richards, publicist, CBC Sports/Olympics
erin.richards@cbc.ca 416-627-5728 (mobile)
