CBC has partnered with Universal Music Canada and Sony Music Entertainment Canada to debut five brand new, Olympic-themed singles by Canadian artists during the Sochi 2014 Olympic Winter Games, including the Canadian Olympic Committee’s official anthem for our 2014 Canadian Olympic Team.
Each song will become the soundtrack to a montage of the most powerful recent Olympic images and debut during Olympic Primetime, hosted by Ron MacLean daily from 7-10 p.m. on CBC-TV, and will replay during Olympic Overnight and Olympic Morning.
The Fresh Track videos will also be featured prominently on the CBC Olympics, CBC Music and the CBC Sports websites. Blog posts written by the artists will discuss the inspiration behind their songs and how they fit with the Olympic theme.
The five Fresh Tracks are:
• Toronto-born Juno Award-winning singer-songwriter Fefe Dobson @fefedobson premieres her track Celebrate on Thursday, Feb. 6
• MuchMusic Video Award-winning Toronto rap-rock group Down With Webster @DOWNWITHWEBSTER premieres their track Feel So Alive on Sunday, Feb. 9 They will also tape a live session with CBCMusic.ca and will perform the song.
• Juno Award-winner, Canadian singer-songwriter, actor, and radio and television host
Roch Voisine @RochVoisineRVI premieres his track Living Out My Dreams (the Canadian Olympic Committee’s official anthem for 2014 Canadian Olympic Team)
on Thursday, Feb. 12. Jian Ghomeshi will interview Roch from Sochi on CBC Radio One‘s Q on Monday, Feb. 17. Listen to a stream of the song on CBCMusic.ca First Play starting Tuesday, Feb. 4.
• Multiple Juno Award-winner and Montreal native Sam Roberts Band @samrobertsband - premieres his track Broken Teeth on Saturday, Feb. 15. George Stroumboulopoulos Tonight will interview Sam Roberts on Thursday, Feb. 6 at 11:59 p.m. ET (12:30 a.m. NT).
• Powerhouse singer and Star Academie finalist Andee @andeeofficial premieres her track We Are Gold on Wednesday, Feb. 19
Follow all the talk about the songs and have your say on twitter @CBCOlympics using #freshtracks during Olympic Primetime.
CBC Music will also run a special Gold Medal Mix web radio station starting Friday, Feb. 7 at noon ET, featuring hours of inspirational pump-up music from Katy Perry’s Roar to Hedley’s I Can Do Anything’, Pharrell Williams’Happy and Haim’s Forever, to keep listeners motivated throughout their day when the going gets tough.
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CBC.CA/OLYMPICS - Canada’s Olympic Network Website
During the Sochi 2014 Olympic Winter Games, cbc.ca/olympics will offer Canadians 12 commentated, multilateral feeds—this is a Canadian first. The most up-to-date version of the daily schedule across all networks will be available at cbc.ca/olympics as of February 3. The website also features the latest news, sports and videos from Sochi 2014. This will be the first Olympic Winter Games where Canadians will be able to livestream all events directly to their smartphone or tablet.
CBC/Radio-Canada is the place to be as we count down to Sochi 2014. With coverage across all platforms—including TV, radio, online and mobile—Canadians can connect with the biggest stories and the latest content whenever and wherever they want. In addition to world-class storytelling and the best performance coverage available through CBC/Radio-Canada, Canadians can engage with the broadcasts throughout the Sochi 2014 Olympic Winter Games online in English at cbc.ca/olympics as well as on Twitter @cbcolympics (#cbcolympics) and at facebook.com/cbcolympics and in French at olympiques.radio-canada.ca/ and on Twitter at @RC_Sports (#RColympiques) and on Facebook at facebook.com/radiocanada.sports.
Canadians are encouraged to continue to support Team Canada through the #OurAthlete social campaign. A select number of fan tweets supporting Canadian athletes have been made into Olympic pins. Social media lead Monika Platek will be bringing this campaign to life when she heads to Sochi, to personally present athletes with their pins of support, while sharing the entire journey through the @cbcolympics handle.
About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
For a complete list of publicity contacts and for more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on twitter @CBC Publicity.
For more information please contact:
Dayna Shiskos, publicist, CBC
O: (416) 205-7973
