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ALL-NEW CBCSHOP.ca AND BOUTIQUE.RADIO-CANADA.CA LAUNCH SEPTEMBER 30

CBC and Radio-Canada Merchandise available to Canadians across the country, both online and in select retail outlets; Free gift for first 500 shoppers

CBC/Radio-Canada is pleased to announce the re-launch of its e-commerce websites, CBCShop.ca and boutique.radio-canada.ca, on September 30, along with a licensing agreement with top Canadian retailers that will offer CBC’s legendary merchandise. The launch includes special pricing on select items as a limited-time offer, and the first 500 shoppers at CBCShop.ca and boutique.radio-canada.ca will receive a free CBC/Radio-Canada winter toque.

Both CBCShop.ca and boutique.radio-canada.ca will feature new products as well as returning favourites such as the Hockey Night in Canada, Gem and Retro Collections. The Retro line was first popularized after the CBC mobile reporting bag and 1970s Retro tees were introduced, and have grown to incorporate the designs and aesthetics of CBC/Radio-Canada’s long and storied history.

FEATURED ITEMS:

• Air Farce: 40 for 40 (new DVD)
• Mr. Hockey (new DVD)
• Best Recipes Ever Volume 2 (DVD)
• 70s Retro Moose (New product)
• CBC Mobile Reporting Bag (Top seller)
• Men’s & Women’s Gem Athletic Jacket (New product)

SPECIALLY-PRICED ITEMS

• Men’s ‘70s Retro Black Tee
• Ladies’ 70s Retro Black Tee
• Men’s Scott Pilgrim Tee
• Ladies’ ‘70s Retro Blue Tee

Select CBC merchandise will be available at the following retailers:

• Select products from the CBC Retro Collection will be available at: Indigo/Chapters nationally, The Drake General Store, redcanoebrands.com and other specialty/boutique retailers in Ontario.
• Select Hockey Night in Canada merchandise will be available at: The Hockey Hall of Fame, Sears Canada, and other retailers this fall/winter season

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About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.

For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on Twitter @CBC_Publicity.

For further information, contact:
Renee Weekes, Senior Publicist, CBC
Renee.Weekes@cbc.ca 416‐205‐2053 (Office) 416‐729‐7945 (Mobile)




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