**Please note: City change to audition schedule - Saturday, June 29 audition to be held in Moncton, New Brunswick**
RECIPE TO RICHES’ new season moves exclusively to CBC-TV in winter 2014
Auditions will be held in five major cities across Canada, beginning June 22 through July 13
CBC and Loblaw Companies Limited (Loblaw) are searching for home cooks with recipes that will wow the nation on the weekly competition reality series RECIPE TO RICHES, which will find a new home on CBC Television in Winter 2014. Think your home-cooked, original recipe has what it takes to make Canadian mouths water? Are you interested in taking a step into the world of food development? In addition to winning a cash prize of $25,000, each week the winning category recipe will be turned into a President`s Choice® product available across the country in Loblaw store locations. All you have to do is audition! The national RECIPE TO RICHES audition tour kicks-off on June 22, 2013 and travels to five major cities across Canada ending July 13, 2013.
LIVE RECIPE TO RICHES AUDITION SCHEDULE:
• Saturday, June 22 - Calgary
• Wednesday, June 26 - Montreal
• Saturday, June 29 -Moncton
• Saturday, July 6 - Vancouver
• Saturday, July 13 - Toronto
Aiming to discover the best of the best in Canadian food development, RECIPE TO RICHES invites amateur Canadian home cooks to create and share their original favourite personal recipes with the country. Each episode features a different food category with home-cooks competing for a weekly $25,000 prize and the opportunity to move on to compete in the series finale for the grand prize of $250,000. Each category winner’s recipe will be available across the country as a President`s Choice® brand product. This program gives a taste of what a career in product development would be like. In the week leading up to the finale, Canadians will be charged with the task of voting for their favourite - crowning one worthy person the RECIPE TO RICHES champion!
“We aim to surprise and delight Canadians with the President’s Choice® brand, so the team is thrilled to start season three of Recipe to Riches with CBC, bringing a fresh twist to this popular and innovative program,” said Uwe Stueckmann, senior vice president, marketing, Loblaw Companies Limited. “We can’t wait to meet home cooks with a passion for food and play a role in making their dreams come true when they see their creations on shelves across the country at Canada’s largest grocery retailer.”
RECIPE TO RICHES is produced by Temple Street Productions in association with CBC and Loblaw Companies Limited. The six episode series will air in the winter of 2014. Auditions will take place this summer in select Loblaw store locations in cities across Canada, beginning June 22 to July 13. For more information on the audition process and RECIPE TO RICHES, please visit cbc.ca/recipetoriches.
Want more RECIPE TO RICHES? Visit:
@RecipetoRiches #RecipetoRiches
Instagram: @RecipetoRiches
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About Temple Street Productions
Temple Street is a leading producer of television, film and digital media content based in Toronto, Canada. A selection of Temple Street’s past and present projects includes: The Next Step (Family Channel), Orphan Black (Space, BBC America), Over the Rainbow (CBC), Being Erica (CBC, SOAPnet), Wingin’ It (Family Channel, Starz Kids & Family), Cover me Canada (CBC),Recipe to Riches (Food Network, Global), Billable Hours (Global, Showcase), Canada’s Next Top Model (CTV), How Do You Solve A Problem Like Maria? (CBC), Queer as Folk (Showtime, Showcase) and Darcy’s Wild Life (NBC, Discovery Kids, Family Channel). For more company information visit: www.templestreetproductions.com
About Loblaw Companies Limited TSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada’s largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada’s strongest control (private) label program, including the unique President’s Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President’s Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.
About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
About CBC’s New In-House Publicity Team
CBC’s new team of in-house publicists are delivering a comprehensive publicity service for all CBC programming and events. For a complete list of publicity contacts and for more information including series synopses, press releases, hi-res images, video clips and bios, please visit the new CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on twitter @CBC Publicity.
For further information, contact:
Cathleen Saville, entertainment publicist, CBC
T 416-205-7976 | C 416.986.9355
