CBC/Radio-Canada today announced the signing of a major agreement with TVA Sports to secure even wider coverage in the French-language market for 2014 FIFA WORLD CUP BRAZIL™ events.
Under the agreement between CBC/Radio-Canada and TVA Sports, every match will now be broadcast live to French-speaking audiences - 46 on Radio-Canada and 18 on TVA Sports, which will also have rebroadcast rights for all 64 matches. TVA Sports also becomes a licensed broadcaster of the 2014 FIFA WORLD CUP BRAZIL™. In addition, the agreement establishes the TVA Sports network as exclusive French-language broadcaster for the June FIFA Confederations Cup Brazil 2013, FIFA’s prelude tournament between the best national teams from all continents.
“French-speaking viewers have much to gain from this agreement between Radio-Canada and TVA Sports to deliver greater access to this prestige event - Canadians will now be free to watch in both official languages. Brazil has a great passion for soccer, and the next World Cup is sure to stir things up to a fever pitch the likes of which we’ve never seen,” says Radio-Canada executive vice-president Louis Lalande.
“The TVA Sports network is extremely proud to be associated with one of the world’s premier sporting events. Becoming a FIFA World Cup licensed broadcaster reflects our intention to keep soccer front and centre on TVA Sports, where we already air Montreal Impact and Champions League matches. Our agreement with Radio-Canada also confirms the major presence we’ve already achieved in the hearts and minds of Quebec soccer fans,” remarks Pierre Dion, president and CEO of TVA Group.
“We’re pleased to have made this arrangement with TVA Sports for the World Cup, providing an even greater opportunity for Canadians to enjoy every minute of this prestigious event in either official language throughout the tournament,” said Jeffrey Orridge, Executive Director, Sports Properties, CBC.
The 2014 FIFA World Cup Brazil™ will run from June 12 to July 13, 2014. All matches will also be streaming live and on demand at CBC.ca/sports (English) and Radio-Canada.ca/sports (French). Further details will be made available in the lead-up to the event. In the meantime, for all the latest soccer news click Radio-Canada.ca/sports/soccer.
About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus five languages for international audiences. In 2011, CBC/Radio-Canada celebrated 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.
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About CBC’s In-House Publicity Team
CBC’s team of in-house publicists are delivering a comprehensive publicity service for all CBC programming and events. For a complete list of publicity contacts and for more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre
For more information, please contact:
Marc Pichette, Radio-Canada
Director, Public Relations Promotions & Partnerships
French Services Communications & Brand Management
514-597-4140
Véronique Mercier
Director, Communications
TVA Group
514-598-6335
