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CAN RIM RECLAIM ITS MARKET SHARE WITH THE BLACKBERRY 10? CBC NEWS' AMANDA LANG SITS DOWN WITH THE CEO OF RIM, THORSTEN HEINS, WEDNESDAY, JAN. 30, ON THE LANG & O'LEARY EXCHANGE

It’s live or die for Canada’s Research in Motion as it launches its new BB10 smartphone on Jan. 30. The early buzz has been good. But can RIM translate that into sales to win back a market it helped create, but that Apple and Samsung now dominate? Amanda Lang talks to the CEO of RIM, Thorsten Heins, who has bet the whole company - and some Canadian prestige - on this one product.

The interview will air on THE LANG & O’LEARY EXCHANGE, Wednesday, Jan. 30, at 6:30 p.m. (7 NT) on CBC-TV, and 7 p.m. ET/4 p.m. PT on CBC News Network, and will also be featured on THE NATIONAL Wednesday night.

 

And from the boardrooms to backstage, CBC News gained exclusive access to the world of the makers of BlackBerry in the run up to the launch of the BlackBerry 10. Adrienne Arsenault takes us inside the corporation that knows this is a make-or-break moment. Once tight lipped and considerably closed to the media, RIM executives decided it was time to open up about mistakes made, and a beginning they hope is brand new.

 

Adrienne Arsenault’s exclusive report airs on THE NATIONAL, Wednesday, Jan. 30 at 10 p.m. (10:30 NT) on CBC-TV, and 9 and 11 p.m. ET/PT on CBC News Network.

 

To view past episodes of THE LANG & O’LEARY EXCHANGE and THE NATIONAL, and other CBC programming, visit CBC Player, download the CBC App for your mobile devices, and download CBC podcasts.

 

@AmandaLang_CBC

@kevinolearytv

@LangandOLeary

@adriearsenault

facebook.com/langandoleary

cbcnews.ca/business

 

About CBC News

For more than 75 years, CBC has been the source Canadians turn to, to keep them informed about their communities, their country and their world. Through regional and national programming on multiple platforms, including CBC Television, CBC News Network, CBC Radio, CBCNews.ca, mobile and on-demand, CBC News and its internationally recognized team of award-winning journalists deliver the breaking stories, the issues, the analyses and the personalities that matter to Canadians.

 

About CBC/Radio-Canada

CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus five languages for international audiences. In 2011, CBC/Radio-Canada celebrated 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.

 

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About CBC’s Brand New In-House Publicity Team

CBC’s brand new team of in-house publicists are delivering a comprehensive publicity service for all CBC programming and events. For a complete list of publicity contacts and for more information including series synopses, press releases, hi-res images, video clips and bios, please visit the new CBC Media Centre at cbc.ca/mediacentre.

 

For further information, or to request interviews, contact:

 

Corey Black, News and Current Affairs Publicist, CBC

o) 416-205-8710

c) 647-221-4133

corey.black@cbc.ca

 

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