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HOME TO CANADA'S TEAMS, CBC'S HOCKEY NIGHT IN CANADA MOBILIZES A NATION FOR THE 2012 NHL PLAYOFFS

Stanley Cup Countdown preview show tonight at 8  p.m. local (8:30 p.m. NT) launches comprehensive multi-platform coverage

The 2012 Stanley Cup Playoffs are here and CBC’S HOCKEY NIGHT IN   CANADA is ramping up the excitement -carrying it nationally and punctuated   by exclusive coverage of the Canadian teams and the 2012 Stanley Cup  Final.

CBC’s Hockey Night in Canada   keeps fans connected to the action and insights of the playoffs no matter where   they are through innovative social media applications. Hockey Night   Playoff Pulse, the ultimate “second screen” experience   features in-game pools, polls and plays.  Whether fans are at home, work or out on the town, the Hockey Night Playoff   Pulse keeps them connected with updated live pool leader boards showing top   scores and rankings and daily playoff poll questions designed to keep the   conversation going. In addition, a Microsoft-sponsored near-live three minute   highlight package from each game will be available online and on mobile devices   including tablets with game recaps going to Xbox.

Fans not already watching a   live game stream on their iPhone or iPad can gain access to near-live highlights   as they happen simply by downloading/updating the Hockey Night in Canada app.  Watch highlights of every goal scored in the 2012 Stanley Cup Playoffs minutes   after they happen.

“As a dedicated partner of   the NHL we are proud of CBC’s Hockey Night in Canada’s long standing tradition   of providing Canadians with the most comprehensive Stanley Cup coverage   available,” said Julie Bristow, CBC’s Executive Director of Studio and   Unscripted Programming. “We are focused on continuing to elevate and innovate   the way hockey fans everywhere view and participate in the playoff experience   across all mediums.”

New in 2012, CBC’s HOCKEY   NIGHT IN CANADA highlights the fun, social and lighter side of the 2012 Stanley Cup Playoffs through Pinterest (http://pinterest.com/hockeynight/). Fans are encouraged to pin their favourite playoff   party dishes and recipes, locations to watch games with friends, celebrity   sightings or even best playoff outfits and painted faces.

In addition, fans can engage   with CBC Sports and other Playoff loving fans through Facebook and Twitter by   “liking” CBC Sports at facebook.com/cbcsports and following CBC’S HOCKEY NIGHT IN CANADA Twitter   feed (@hockeynight)  to get all the breaking news as it happens throughout the playoffs - hashtag   #HNIC. Fans are also encouraged to link their playoff parties to those going on   across the country by sharing photos and Tweets, with the best ones being shared   through the @hockeynight account and other CBC’S HOCKEY NIGHT IN CANADA channels.

  “CBC’s Hockey Night in   Canada continues to offer everyone from the most passionate hockey fans to   casual viewers numerous different ways to engage with the Stanley Cup Playoffs,”  said John Collins, NHL Chief Operating Officer.

In addition to the new social   media tools connecting fanatic and casual hockey fans to the playoff experience,  CBC’s Hockey Night in Canada, via http://cbc.ca/hockeynightincanada, provides full access game and broadcast schedules,  expert analysis and blogs and all the traditional show content enjoyed   throughout the years.

From Coach’s   Corner and Hotstove to the pregame Hockey Night in   Canada Online from the Chevrolet I-Desk and postgame Daily   Wrap presented by Chevrolet, CBC’s Hockey Night in Canada has fans   covered with the news and insights they need when and where they need it. All   shows are also available as podcasts from the iTunes   Store.

In   addition to television and online coverage, Hockey Night in Canada Radio   on SiriusXM with host Gord Stellick offers comprehensive coverage of the 2012 Stanley Cup Playoffs on SiriusXM Satellite Radio’s Channel   157 airing Monday through Friday from 3-7 p.m. ET throughout the playoffs. Hockey Night in Canada Radio on SiriusXM podcasts are also   available for download from the iTunes Store.

CBC’S HOCKEY NIGHT IN   CANADA playoff coverage begins tonight with Stanley Cup Countdown at 8 p.m. local, (8:30   p.m. NT), in front of a live studio audience. Two different editions of the show   will be produced, to provide the most pertinent series advancers for hockey fans   in the east and west. Host Ron MacLean and analysts P.J. Stock and Kelly Hrudey   break down all eight first-round series and analyze the chances of the 16 teams   vying for the Stanley Cup. Elliotte Friedman will have up to the minute news   from around the league, and Juno-nominated band Cuff The Duke will rock the   house with a live performance.

Looking ahead, fans can help   celebrate CBC’s HOCKEY NIGHT IN CANADA legacy by selecting their top   moments of all time (http://ithappenedonhockeynight.cbc.ca). Viewers can go online to submit their Top 10 moments,  share their list via Facebook and Twitter and compare it against those of   several celebrities. Between the second and third rounds of the playoffs, CBC’S HOCKEY NIGHT IN CANADA will present It Happened on Hockey   Night - a 30 minute interactive television special counting down the   best moments as seen on CBC’S HOCKEY NIGHT IN CANADA over the past 60   years.

The   2012 Stanley Cup Playoffs go mobile and CBC’s Hockey Night in Canada has   you covered and keeps you connected.

CBC/Radio-Canada is Canada’s   national public broadcaster and one of its largest cultural institutions. The   Corporation is a leader in reaching Canadians on new platforms and delivers a   comprehensive range of radio, television, Internet, and satellite-based   services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic   broadcaster to offer diverse regional and cultural perspectives in English,  French and eight Aboriginal languages, plus seven languages for international   audiences. In 2011, CBC/Radio-Canada celebrated 75 years of serving Canadians   and being at the centre of the democratic, social and cultural life of   Canada.

 

For further information, contact:

James Lamont
  Lamont@veritascanada.com
  Veritas Communications
  Toronto 416-482-2617
  (Mobile)  416-859-5870

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