Canadian advertisers will soon reach digital audiences more easily and effectively across language groups thanks to an innovative joint initiative from CBC/Radio-Canada.
Alan Dark, Executive Director, CBC Revenue Group, and Jean Mongeau, General Manager, Sales and Marketing for Radio-Canada, today announced the formation of a joint English-French digital sales team, under the leadership of Michka Mancini, Director of Sales, Digital Media. For CBC/Radio Canada’s select agency partners west of Quebec, the integrated team will bring new sales opportunities and provide a single point of contact that can deliver both English and French digital solutions.
“This new initiative demonstrates our commitment to investing in digital media,” said Alan Dark, Executive Director, CBC Revenue Group. “It will enable us to scale meaningful digital solutions across languages, while at the same time making it easier for our agency partners and clients to do business with us.”
“The rapid and constant evolution of the digital advertising market requires an integrated approach to media solutions,” said Jean Mongeau, General Manager, Radio-Canada Media Sales and Marketing. “We are convinced that this initiative will provide our clients with a seamless and enhanced access to our substantial offering.”
About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus seven languages for international audiences. In 2011, CBC/Radio-Canada celebrated 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.
For more information, contact:
Libby Stunt, Veritas Communications
P) 416-955-4586 C) 647-330-4786
stunt@veritascanada.com
