Record number of viewers comes on heels of best-ever All-Star Game &NHL Super Skills Competition
Hockey programming continues to be red hot for CBC Sports, with theSCOTIABANK HOCKEY DAY IN CANADAbroadcasts notching record numbers just two weeks after the NHL All-Star Game and Super Skills Competition set all-time highs of their own.
According to BBM overnight data, audience numbers for theSCOTIABANK HOCKEY DAY IN CANADAbroadcasts were as follows:
Celebrating the Game Part 1: 315,000
Ottawa Senators vs. Edmonton Oilers: 845,000
Celebrating the Game Part 2 (after the game): 647,000
Scotiabank Hockey Tonight: 778,000
Toronto Maple Leafs vs. Montreal Canadiens: 2.3 million
Calgary Flames vs. Vancouver Canucks: 1.4 million
The second (Toronto vs. Montreal) and third (Calgary vs. Vancouver) games of the all-Canadian triple-header were the highest ever in the 11-year history ofSCOTIABANK HOCKEY DAY IN CANADA. The “Celebrating the Game” segment of hockey stories across the country airing at Noon ET, was the most-watched since the 2007-08 season.
“These record numbers are just further evidence not only of Canadians’ love of hockey, but of how deeply they enjoy the level of coverage we offered duringSCOTIABANK HOCKEY DAY IN CANADA,” said David Masse, Senior Director, CBC Sports. “They loved the stories, the passion and the emotion that came through on this special day across the nation.”
The 2011 edition ofSCOTIABANK HOCKEY DAY IN CANADAcelebrated “Trailblazers,” from Whitehorse, Yukon, showcasing the many ways in which hockey inspires leadership, innovation and exploration in Canadians - both in the past and the present. In addition to the NHL games, programming involved coast-to-coast-to-coast satellite locations in Cole Harbour, NS, Quebec City, QC, Oakville, ON, Regina, SK, and Victoria BC, and a host of community events also took place across the country.
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
