KRAFT HOCKEYVILLE is a nationwide competition providing communities across Canada with a unique opportunity to bring the world’s best hockey players to their local arena. It was designed to engage grassroots hockey in local Canada communities as well as build awareness of the KRAFT HOCKEYVILLE brand. Consumers across Canada were encouraged to nominate their community online as being KRAFT HOCKEYVILLE - The place where hockey lives in Canada!
Kraft Hockeyville 2010
p. Lauren Pare, Dayton Pereira, Dan Tavares, Mike Yokota
(CBC)
