A RECORD 5.816 MILLION CANADIANS WATCH FIFA WORLD CUP FINAL

The Final of the2010 FIFA World Cup South Africa™on CBChasset a new record for aFIFA World Cup™televisionaudience in Canada.Spain’s victory over the Netherlands attracted an average audience of5.131 millionto CBC while an average audience of685,000tuned in to Radio-Canada Télévision, bringing the total television audience to5.816 million,105%higher than the combined audience to the English and French live broadcasts of the Final in 2006.Audiences on CBC Television peaked at7.664millionat 4:56 p.m. ET. CBCSports.ca had231,649total live streams of the match, and the prime-time encore of the Final on CBC drew an average audience of426,000.Sunday’sFIFA World Cup™ Post-Game Showhad an average audience of1.993 million.

On Saturday, the 3^rdPlace match between Uruguay and Germany attracted an average audience of1.894 million viewers,219%higher than the live broadcast of the 3^rdPlace match in 2006.

Between June 11 and July 11, more than28 million Canadians watched2010 FIFA World Cup South Africa™programming on CBC and Radio-Canada.

2010 FIFA WORLD CUP SOUTH AFRICA™ ADDITIONAL NUMBERS

Opening Round CBC Television Average Audience -956,000

Round of 16 CBC Television Average Audience -1.490 million

Quarter-Finals CBC Television Average Audience -1.892 million

Semi-Finals CBC Television Average Audience -2.254 million

Overall Tournament CBC Television Average Audience (includes live and encore) -1.265 million

CBCSports.ca Total Live Streams -8.485 million

CBC’s coverage of theFIFA World Cup™set a new standard by enabling Canadians to experience every single game from the tournament on television and, for the first time ever, live and on-demand on CBCSports.ca.In 2014 CBC will once again showcase the world’s best with comprehensive coverage of the2014 FIFA World Cup Brazil™.

*Source: Television audiences are BBM overnight, A2+ (PPM measurement).Streaming numbers: CBC Research - Omniture HBX (2009) and Omniture Site Catalyst (2010)

Related links:

World Cup Ratings Show Huge Rise- cbcsports.ca

CBC’s FIFA World Cup Coverage Sets New Records- Broadcaster Magazine

Content Companies From Around the Globe Rely on Conviva to Deliver the Best 2010 FIFA World Cup™ Online Video Fan Experience- PR Newswire

Brazil 2014 Taking Shape- FIFA.com

World Cup 2014: What to Watch For in Brazil- The Wall Street Journal