882,000 tune-in to Spain/Germany on TV; game draws more than 350,000 live streams
As the final weekend of the2010 FIFA World Cup South Africa™draws near, Canadians continue to be glued to CBC’s coverage! On Wednesday, Spain’s victory over Germany attracted an average audience of882,000(A25-54) to CBC Television and a remarkable353,957total live streaming views online, the highest of the tournament to date. Peak concurrent streams to the game were159,000, larger than the highest reported concurrent stream to 2010 Olympic Games. Earlier in the week, the opening Semi-Final game between Uruguay and the Netherlands attracted an average audience of750,000(A25-54) viewers to CBC Television, while online the game had an impressive268,423total live streams. To date, games on CBCSports.ca/fifaworldcuphave attracted more than7.5 milliontotal live streams.
AVERAGE AUDIENCES BY ROUND ON CBC TELEVISION
Opening Round -400,000
Round of 16 -632,000
Quarter-Finals -805,000
Semi-Finals -816,000
CBC’s unprecedented coverage of the2010 FIFA World Cup South Africa™concludes with the 3rdPlace Match on Saturday, July 10 at 2 p.m. ET and the Final on Sunday, July 11 beginning at 12:30 p.m. ET. VisitCBCSports.ca/fifaworldcupfor complete broadcast schedules, special features and much more.
*Source: Television audiences are BBM overnight, A25-54 (PPM measurement). Streaming numbers: CBC Research - Omniture HBX (2009) and Omniture Site Catalyst (2010)
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
