CATHERINE PATRY BECOMES DIRECTOR, MARKETING AND BUSINESS-TO-BUSINESS COMMUNICATIONS FOR THE MEDIA SOLUTIONS GROUP

Jean Mongeau, general manager and chief revenue officer, Media Solutions for CBC/Radio-Canada, is pleased to announce the appointment of Catherine Patry as director, Marketingand Business-to-Business Communications for the Media Solutions Group.

 

Patry has occupied various management roles in marketing and communications at Telus for nearly eight years. Prior to that, she worked for the advertising agencies Bleublancrouge and Taxi. She holds degrees from the University of Ottawa and HEC Montreal in addition to being a member of the Quebec Bar Association.

 

“Catherine is a seasoned marketer with a strong knowledge of our business environment,” said Mongeau. “Her close involvement in many projects with media partners, including CBC/Radio-Canada, has prepared her well for her new responsibilities.”

 

Patry’s appointment was effective as of yesterday, reporting directly to Jean Mongeau. Her mandate is to elaborate marketing, commercialization and B2B communications strategies aimed at CBC/Radio-Canada’s clients and business partners in the advertising sales and distribution areas.

 

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About CBC/Radio-Canada

CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.

 

A space for us all is CBC/Radio-Canada’s strategy to transform the public broadcaster, and ensure that it continues to fulfill its mandate for Canadians, now and for future generations. Through to 2020, the Corporation will increase its investment in prime-time television programming and continue to create radio programs of the highest quality, while promoting the development of digital and mobile platforms and content.

 

For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on Twitter @CBC_Publicity.

 

For further information, please contact:

Simon Bassett, publicist, CBC

simon.bassett@cbc.ca 416-205-8533 (office) 416-988-1590 (mobile)