August 10, 2020 – CBC/Radio-Canada today announced a new two-game partnership with Twitter Canada that will see the public broadcaster’s tweets featuring live content streams and clips from its coverage of Tokyo 2020 and Beijing 2022 reach a wider Canadian audience through the use of Twitter Amplify.
“We’re thrilled to continue working with Twitter Canada through this new two-game partnership that will provide Canadians with more opportunities to access CBC/Radio-Canada’s exciting coverage of the Olympic Games,” said Joe Gottfried, Director Sales & Marketing - Sports & Olympics, CBC/Radio-Canada Media Solutions. “With the Tokyo and Beijing Games scheduled only six months apart, our partner brands will have unique opportunities to create a continuous and lasting impact, and connect with an engaged audience around touchstone cultural moments.”
“CBC has been an incredible partner for Twitter during the last two Olympic Games and we look forward to building on those successes with a new selection of premium content opportunities in the months ahead,” said Conor Clarance, Head of Sports, Twitter Canada
The Twitter Amplify program will expand the reach of CBC/Radio-Canada’s coverage through ad-supported promoted tweets that will target users outside of those already following CBC and Radio-Canada’s Olympic Games-dedicated accounts, @CBCOlympics and @RC_Sports. The availability on Twitter of streams featuring five top-tier Olympic Games events is one of the highlights of the agreement, allowing Canadians online to stay connected to CBC/Radio-Canada’s Olympic Games coverage and the many defining moments of the Games.
CBC/Radio-Canada’s use of Twitter Amplify dates back to Rio 2016. In 2018, CBC/Radio-Canada became the only official PyeongChang 2018 broadcaster able to live-stream events from the Games on Twitter.
CBC/Radio-Canada’s coverage of the Olympic Games Tokyo 2020 begins on July 23, 2021.
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About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster. Through our mandate to inform, enlighten and entertain, we play a central role in strengthening Canadian culture. As Canada’s trusted news source, we offer a uniquely Canadian perspective on news, current affairs and world affairs. Our distinctively homegrown entertainment programming draws audiences from across the country. Deeply rooted in communities, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages. We also deliver content in Spanish, Arabic and Chinese, as well as both official languages, through Radio Canada International (RCI). We are leading the transformation to meet the needs of Canadians in a digital world.
About Twitter
Twitter, Inc. (NYSE: TWTR) is the best and fastest place to see what’s happening and what people are talking about all around the world. From breaking news and entertainment to sports and politics, from big events to everyday interests. If it’s happening anywhere, it’s happening first on Twitter. Twitter is where the full story unfolds with all the live commentary and where live events come to life unlike anywhere else. Twitter is available in more than 40 languages around the world. The service can be accessed at Twitter.com, on a variety of mobile devices and via SMS. For more information, visit about.twitter.com or follow @twitter.
For more information please contact:
Joanna Basen, Manager, Business-to-Business Marketing & Communications
CBC/Radio-Canada Media Solutions
joanna.basen@cbc.ca
647-227-4728
