MTM releases its new Sneak Peek Report highlighting SVODs, ad blockers, podcasting, Tiktok and more.
The Media Technology Monitor (MTM), a research product of the Canadian Broadcasting Corporation (CBC/Radio Canada), today announced the release of its latest Sneak Peek Report. The report explores our top findings providing an early look at what can be expected from the upcoming season.
Key findings from the Sneak Peek include the following:
- Subscription Video on Demand Services (SVOD) have nearly doubled over the past 5 years. In Fall 2020, we continue to see growth with 77% of Canadians subscribing or having access to one of the many SVOD services available such as Netflix and Amazon Prime Video among others.
- With COVID-19 causing the closure of movie theatres across the county and the release of several blockbusters direct to digital, online movies saw a major jump during the pandemic. In Fall 2020, 51% of Canadians reported watching a movie online versus 41% pre-pandemic.
- While we initially saw dips in podcast listening due to the pandemic and the lack of the commute, we are now seeing growth as people settle into new patterns. Three in ten Canadians have listened to one, up from 26% last year at this time.
- As Canadians continue to stay home, there’s a social media site that has entertained many, especially younger generations. TikTok has more than tripled in the past year bringing it to 15% of social networkers having used the site.
To access a free version of the Sneak Peek Report, visit the MTM website. The English and French-language Media and Technology Adoption Reports as well as the most recent Fall 2020 data set are available to subscribers on the MTM Portal.
For more information, please contact us by email at mtm.otm@radio-canada.ca.
ABOUT THE MTM
The Media Technology Monitor (MTM©) is Canada’s premier research product in the area of technology ownership and use. Based on 12,000 telephone interviews annually (including a cell phone–only sample), the MTM has spoken with over 140,000 Canadians (equally split between Anglophones and Francophones) over the past decade, making it the most accurate and comprehensive media technology tracking survey of its kind.
