The public broadcaster will calculate the carbon footprint of its productions and further green its operations.
As part of Canadian Environment Week, CBC/Radio-Canada today unveiled its new 2021–2026 environmental strategy, Greening Our Story. The five-year plan will see the public broadcaster take a leading role in advancing sustainable production practices in the country’s media industry. The objective is to create content in ways that actively eliminate waste and carbon emissions from production workflows.
CBC/Radio-Canada is committing to:
- Measuring the carbon footprint of 100% of its in-house productions using albert, a tool that calculates the carbon emissions of productions;
- Ensuring that 25% of its in-house productions are “albert-certified” as sustainable;
- Measuring the carbon footprint of 50% of external productions using albert and collaborating with independent producers to reach the Corporation’s sustainability goals.
For more than 10 years, CBC/Radio-Canada has been reporting on its efforts to reduce its environmental impact, via its environmental performance reports. Now, we are intensifying our efforts and setting even more ambitious targets.
“Greening our Story is an opportunity to transform CBC/Radio-Canada into a world-class, sustainable public service media company. This new strategy builds on our environmental work to date and takes our aspirations to the next level. It accelerates our commitments and encompasses everything we do, from how we produce our content and operate our business, to how we make the choices to avoid waste, reduce our energy consumption and limit our carbon footprint,” Catherine Tait, President and CEO, CBC/Radio-Canada
To learn more about the full range of initiatives in CBC/Radio-Canada’s new environmental strategy, read Greening Our Story.
About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster. Through our mandate to inform, enlighten and entertain, we play a central role in strengthening Canadian culture. As Canada’s trusted news source, we offer a uniquely Canadian perspective on news, current affairs and world affairs. Our distinctively homegrown entertainment programming draws audiences from across the country. Deeply rooted in communities, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages. We also deliver content in Spanish, Arabic and Chinese, as well as both official languages, through Radio Canada International (RCI). We are leading the transformation to meet the needs of Canadians in a digital world.
Media Contact:
Leon Mar
Director, Media Relations and Issues Management | Corporate Spokesperson
CBC/Radio-Canada
cell. 647 616-5768
leon.mar@cbc.ca
