For the first ten days of Paris 2024, CBC has been the most-watched English network in Canada among 2+ and 25-54 audiences
Canadians have also consumed over 18 million hours of Paris 2024 content on CBC’s digital and streaming platforms to date, up 74% over Tokyo 2020 and 106% over Beijing 2022
The second weekend of the Olympic Games Paris 2024 offered nonstop action from the field and pool, with audiences across the country tuning in on Saturday to cheer on Team Canada women’s soccer in their quarterfinal match against Germany. The peak minute came at the end of the game at 3:45 p.m. ET, reaching 3.4 million viewers across CBC, Radio-Canada and RDS and making it Canada’s most-watched moment of Paris 2024 to date. During the first ten days of the Games, CBC has been the most-watched English network in Canada among both 2+ and 25-54 audiences, in both daytime and primetime, with digital consumption up 74 percent over Tokyo 2020 and 106 percent over Beijing 2022.
“Audiences across the country have shown their wholehearted support for Team Canada so far at Paris 2024 by tuning into CBC’s coverage across our platforms, with new surprises and stories unfolding each day,” said Chris Wilson, CBC/Radio-Canada’s General Manager of Olympics, Paris 2024. “These Games have once again demonstrated the power of sport by uniting the country around these incredible athletes, and we will continue to share their triumphs and challenges with audiences through the end of the competition, and beyond.”
Paris 2024 Audience Highlights on CBC to Date
- CBC delivered the highest all-day audience share of any English-language network in Canada for the first ten days of Paris 2024, among both audiences 2+ and audiences 25-54.
- Overall, Canadians have consumed more than 18 million hours of Paris 2024 content on CBC’s digital and streaming platforms to date, an increase of 74% over Tokyo 2020 and 106% over Beijing 2022.
- To date, time spent streaming Olympic content on CBC Gem is up 268% from the same period in Tokyo 2020 and up 184% from Beijing 2022.
The Top 10 Most-Watched Paris 2024 Moments on CBC to Date
- Overall, 3.4 million viewers tuned in for the end of Team Canada women’s soccer quarterfinal match against Germany on CBC, Radio-Canada and RDS, making it Canada’s most-watched moment of Paris 2024 to date. This was also the most-watched moment on CBC to date, with 2.53 million viewers watching the end of the match on CBC. (Day 8 - Saturday, August 3 at 3:45 pm ET)
- 1.933 million viewers watched Summer McIntosh’s second gold medal win, in the women’s 200m butterfly. (Day 6 - Thursday, August 1 at 2:35 p.m. ET)
- 1.926 million viewers on CBC watched the Canadian women’s soccer team score a final goal against France to win the game. (Day 2 - Sunday, July 28 at 5 p.m. ET)
- 1.911 million viewers watched the women’s 4x100m medley relay in the hopes of a fourth gold medal for Summer McIntosh, but instead witnessed a fourth place finish. (Day 9 - Sunday, August 4 at 1:38 p.m. ET)
- 1.9 million viewers watched the Canadian women’s soccer team win against Colombia. (Day 5 - Wednesday, July 31 at 4:58 p.m. ET)
- 1.613 million viewers watched Summer McIntosh’s gold medal race in the women’s 400m individual medley. (Day 3 - Monday, July 29 at 2:38 p.m. ET)
- 1.6 million viewers watched the introduction of Team Canada during the Opening Ceremony parade of athletes on the Seine. (Day 0 - Friday, July 26 at 2:01 p.m. ET)
- 1.5 million viewers watched the end of the Canadian men’s basketball game against Spain. (Day 7 - Friday, August 2 at 1:02 p.m. ET)
- 1.47 million viewers on CBC watched Summer McIntosh’s silver medal race in the women’s 400m freestyle. (Day 1 - Saturday, July 27 at 2:57 p.m. ET)
- 1.4 million viewers watched Canadian Ellie Black’s performance during women’s artistic gymnastics. (Day 4 - Tuesday, July 30 at 1:13 p.m. ET)
Paris 2024 concludes with live coverage of the Closing Ceremony on Sunday, August 11 beginning at 2:30 p.m. ET (11:30 a.m. PT) on CBC, CBC Gem, CBC News Network, TSN, CBC’s dedicated Paris 2024 website (cbc.ca/paris2024) and the CBC Paris 2024 app for iOS and Android devices.
CBC/Radio-Canada, Canada's Olympic Network through 2032 and Paralympic network through 2026, is the exclusive Canadian broadcast and streaming home of the Olympic Games Paris 2024, continuing through Sunday, August 11. CBC’s comprehensive coverage of Paris 2024 features live broadcasts from every venue and includes every Canadian medal-winning moment, with 22 hours of live television coverage each day and totalling more than 3000 hours of live content available on CBC and partner networks TSN and Sportsnet, CBC Gem, CBC’s Paris 2024 website (cbc.ca/paris2024) and the CBC Paris 2024 app for Android and iOS devices. Audiences can also visit the website and app for full event schedules, results, athlete bios and features, daily updates and more, as well as exclusive coverage by CBC Sports including in-depth reports, highlights, digital series and on-demand replays of the biggest moments and events, ensuring audiences across Canada don’t miss a minute of the action.
TV Data Source:
Numeris TV PPM, Total Canada, 2+, July 25-August 4, 2024.
Numeris TV Meter, August 3rd, 2024, CBC Total & RDS+, A2+, Sa 1p-3:50p, Total Canada, CumeRch, generated by InfoSysTV. Note: Data is based on unconfirmed, overnight audiences.
Digital Data Source: Adobe Analytics, Paris 2024: All Platforms, July 25 - August 5, 2024.
Social Media:
X: @CBCOlympics
Instagram: @CBCOlympics
Facebook: CBCOlympics
TikTok: @cbcsports
YouTube: CBC Sports
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About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster. Through our mandate to inform, enlighten and entertain, we play a central role in strengthening Canadian culture. As Canada’s trusted news source, we offer a uniquely Canadian perspective on news, current affairs and world affairs. Our distinctively homegrown entertainment programming draws audiences from across the country. Deeply rooted in communities, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages. We also deliver content in Spanish, Arabic, Chinese, Punjabi and Tagalog, as well as both official languages, through Radio Canada International (RCI). We are leading the transformation to meet the needs of Canadians in a digital world.
For more information, contact:
Tanya Koivusalo, CBC PR
