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Nearly 4 million unique visitors turned to CBCNews.ca and the CBC News App
2.4 million Canadians tuned in for CBC NEWS SPECIAL: CANADA-U.S. TRADE WAR on CBC and CBC News Network, and the live special was the most-watched primetime program in Canada on March 4
1.2 million Canadians tuned in to CBC Radio for coverage of U.S. tariffs and the congressional address
Millions of Canadians turned to CBC on Tuesday, March 4 for crucial Canadian analysis, context and coverage of the implementation of U.S. tariffs and the U.S. President’s address to Congress. CBC NEWS SPECIAL: CANADA-U.S. TRADE WAR, hosted by Chief Correspondent Adrienne Arsenault, was the most-watched primetime program in Canada that day, and significant audiences also visited CBC’s digital, streaming and audio platforms throughout the day for breaking news and information.
Tuesday, March 4 - CBC Audience Highlights:
- 2.4 million Canadians tuned in to CBC and CBC News Network for CBC NEWS SPECIAL: CANADA-U.S. TRADE WAR.
- The CBC News Special was the most-watched primetime program in Canada, drawing a combined average minute audience of 848,000 on CBC and CBC News Network.
- March 4 was the most-watched day on CBC News Network since the Coronation of King Charles III on Sunday, May 6, 2023.
- There were 3.73 million unique visitors to cbcnews.ca and the CBC News App, a 57 per cent increase from the previous 90-day average.
- On the CBC News YouTube channel, the video Trump makes congressional address as tariffs hit Canada, captured 361,300 total views, while THE NATIONAL YouTube channel saw its highest performing day since the beginning of the year.
- 1.2 million Canadians tuned in to CBC Radio for coverage of the trade wars and congressional address.
CBC Research Sources:
Numeris TV Meter, March 4, 2025, CBC TV & CBC NN Combined, A2, Tues 9p-11p, Total Canada, AMA/Cume Reach generated by InfoSys+TV (UNCONFIRMED)
Adobe Analytics, CBC Production, March 4, 2025 vs Dec 4, 2024 - March 3, 2025, Segments: CBC.ca, Content - News. Metric: Unique Visitors
Numeris Radio Meter, March 4, 2025, Radio One, P2+, Tu 10:30a-1p & 9p-11p, Total Canada, AMA, DlyRch, TotMins (converted to hours), generated by InstarRadio PPM.
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CBC/Radio-Canada is Canada’s national public broadcaster. Through our mandate to inform, enlighten and entertain, we play a central role in strengthening Canadian culture. As Canada’s trusted news source, we offer a uniquely Canadian perspective on news, current affairs and world affairs. Our distinctively homegrown entertainment programming draws audiences from across the country. Deeply rooted in communities, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages. We also deliver content in Spanish, Arabic, Chinese, Punjabi and Tagalog, as well as both official languages, through Radio Canada International (RCI). We are leading the transformation to meet the needs of Canadians in a digital world.
For media inquiries, please contact:
Tanya Koivusalo, CBC PR
