With 100 days to go until Milano Cortina 2026, today the Canadian Olympic Committee (COC) and CBC/Radio-Canada officially launched their “Brave is Unbeatable” campaign for the Milano Cortina 2026 Olympic Winter Games.
This is the second iteration of “Brave is Unbeatable,” which ran ahead of the Paris 2024 Olympic Games, and the first featuring winter athletes. The campaign aims to inspire Canadians by showcasing the incredible stories of Team Canada athletes and their unpredictable, often challenging paths to the Olympic Games. “Brave is Unbeatable” portrays Canada as a resilient and unflappable nation, and aims to build energy and excitement as Canadians across the country rally together to support Team Canada at Milano Cortina 2026.
“Brave is Unbeatable” primarily features 14 Team Canada athletes, including:
- Cynthia Appiah
- Jack Crawford
- Sidney Crosby
- William Dandjinou
- Piper Gilles
- Liam Gill
- Eliot Grondin
- Mikael Kingsbury
- Paul Poirier
- Marie-Philip Poulin
- Sonjaa Schmidt
- Cassie Sharpe
- Marion Thénault
- Isabelle Weidemann
The campaign is narrated by two Canadians whose stories of success, bravery, and resilience in the face of adversity have inspired the country: in English by seven-time Olympic medalist Andre De Grasse, and in French by the Rwandan-Canadian artist Corneille.
The campaign was conceived and executed in conjunction with The Hive, an agency based in both Montreal and Toronto. The campaign is led by the inspirational 60-second film “What We Don’t See,” directed by Hubert Davis, an Academy Award-nominated Canadian filmmaker known for his work on the documentaries Black Ice and Giants of Africa.
The campaign also features six supplementary shorts, as well as out-of-home, digital, experiential, social media and print executions, which will be rolled out over the coming weeks in the lead up to and during the Games.
To learn more about the campaign and view the videos along with other creative assets, please visit https://olympic.ca/braveisunbeatable.
CBC/Radio-Canada is Canada’s Olympic network through 2032. To learn more about the public broadcaster’s extensive coverage plans for Milano Cortina 2026, visit CBC/Radio-Canada’s media centre.
QUOTES:
« Représenter Équipe Canada aux Jeux olympiques est le plus grand honneur dans la carrière d’un athlète. C’est une grande fierté de pouvoir représenter son pays, surtout le nôtre. Je suis un fier Canadien et lorsque je skie, je tiens à faire honneur aux gens de mon pays. » - Mikaël Kingsbury, ski de bosses
« L’invincible courage signifie pour moi tout ce qu’on fait lorsque les caméras ne sont pas braquées sur nous. C’est le travail que l’on fait dans l’ombre, les doutes qui nous habitent parfois mais qu’on réussi à surmonter pour représenter à notre mieux notre pays sur la scène internationale. C’est le courage de ne pas abandonner et de se surpasser. » - Marie-Philip Poulin, hockey“I’m proud to be part of a campaign that shows the real side of what it takes to compete — the doubts, the setbacks, and the courage to keep going. That’s what being brave is all about.” – Andre De Grasse, seven-time Olympic medalist, voice of Brave Is Unbeatable in English
« J'ai toujours cru que le courage, ce n'est pas d'être fort tout le temps, mais de garder le cœur ouvert même quand ça fait mal. L'invincible courage, c'est celui qui naît du doute, de la peur, mais aussi de l'amour de ce qu'on fait. C'est ce qui unit tous ceux qui osent aller jusqu'au bout d’eux-mêmes. Artistes, athlètes, rêveurs. » - Corneille
“We’re so grateful these incredible athletes shared their stories with us and with the country. I’m certain that Canadians from coast to coast to coast will be inspired by their bravery, their resilience, and their Olympic spirit. I hope Canadians will rally behind Team Canada ahead of these Olympic Games, and that we all feel the unique power sport has to transform this country.” – Jacqueline Ryan, Chief Brand and Commercial Officer of the COC and CEO of the Canadian Olympic Foundation
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MEDIA CONTACTS
Peter Saltsman
Senior Manager, Public Relations
C: 647-382-6986
E: psaltsman@olympic.ca
Justine Leblanc
Program Manager, Public Relations
C: 438-304-7900
E: jleblanc@olympic.ca
Joanna Landsberg
CBC Public Relations
E: joanna.landsberg@cbc.ca
