Every year during the holiday season, CBC/Radio-Canada partners with local food banks and charitable organizations to help make the season kind. Last month, millions of dollars were raised for people in need.
CBC’s Make the Season Kind holiday drive raised $8.3 million for food banks, an increase of more than five per cent compared to the 2024 drive ($7.8 million). In addition to these local fundraisers nationwide, CBC pop-up food trucks toured holiday markets in Langley, B.C.; Edmonton; Winnipeg; Kitchener, Ontario; and Halifax. Renowned local chefs curated the menus, creating dishes using the items most frequently requested by food banks to raise awareness of food insecurity. Since 2012, Make the Season Kind has raised more than $73 million dollars.
Meanwhile, Radio-Canada led numerous initiatives and fundraisers across Canada, bringing in nearly $1 million. Radio-Canada also returned as a lead partner for the Media Food Drive in Quebec, which marked its 25th anniversary by raising a record $5.6 million. The drive brought together 100 media outlets in the province to ensure that those in need could celebrate the holidays with dignity.
“Once again, Canadians across the country mobilized in order to help people in need in their local communities. The holidays are a time to come together, and CBC/Radio-Canada is pleased to support Canadians’ generosity with its holiday fundraising campaigns. Serving communities is at the heart of everything we do.” – Marie-Philippe Bouchard, President and CEO, CBC/Radio-Canada |
About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster. Through our mandate to inform, enlighten and entertain, we play a central role in strengthening Canadian culture. As Canada’s trusted news source, we offer a uniquely Canadian perspective on news, current affairs and world affairs. Our distinctively homegrown entertainment programming draws audiences from across the country. Deeply rooted in communities, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages: Dëne Sųłıné, Dene Kǝdǝ́, Dene Zhatıé, Eastern Cree, Dinjii Zhuʼ Ginjik, Inuktitut, Inuvialuktun and Tłı̨chǫ. We also deliver content in Spanish, Arabic, Chinese, Punjabi and Tagalog, as well as both official languages, through Radio Canada International (RCI). We are leading the transformation to meet the needs of Canadians in a digital world.
Media contact:
Emma Iannetta
Senior Specialist, Media Relations
CBC/Radio-Canada
