Innovative content amplifies the 2014 Stanley Cup Playoffs to bring fans even closer to the action
CBC’s First Round coverage continues tonight with Tampa Bay @ Montreal (7 p.m. ET/4 p.m. PT) and San Jose @ Los Angeles (10 p.m. ET/7 p.m. PT)
It’s more than a game. It’s a social experience! CBC’S HOCKEY NIGHT IN CANADA continues to bring hockey fans even closer to the 2014 Stanley Cup Playoffs by providing near-instant video highlights through Twitter Canada. Throughout the playoffs, CBC’s official @hockeynight account is posting sponsored clips using SnappyTV, featuring video from each CBC game broadcast including highlight reel-worthy goals and overtime winners.
Through the use of the innovative Twitter Amplify platform, fans are able to watch and share highlights during and after every CBC broadcast from wherever they are. This partnership is a first for CBC’S HOCKEY NIGHT IN CANADA and Budweiser and furthers CBC’s multi-platform approach to connecting with audiences across the country. This feature extends Budweiser’s (@budcanada) existing media sponsorship with CBC that also includes Coach’s Corner and the engaging fan experience Hockey Night in Canada: 2nd Screen.
The clips posted by @hockeynight are pulled directly from the live TV broadcasts using SnappyTV, a cloud-based social video publishing and distribution platform. SnappyTV’s platform features a robust suite of tools allowing CBC to edit and share video clips of any length instantly, keeping hockey fans in the know with goal updates as they happen.
CBC’s coverage of the First Round of the 2014 Stanley Cup Playoffs continues with Game 4 of the Tampa Bay Lightning vs. Montreal Canadiens series from Montreal tonight at 7 p.m. ET (4 p.m. PT) followed by Game 3 of the San Jose Sharks vs. Los Angeles Kings series at 10 p.m. ET (7 p.m. PT) from Los Angeles. Every CBC-TV game broadcast is also available online at CBCSports.ca.
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About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
For a complete list of publicity contacts and for more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on twitter @CBC_Publicity.
About Budweiser
Budweiser - the King of Beers - has been brewed since 1876 under the highest quality standards. Brewed in Canada for more than 30 years, Budweiser uses only the finest ingredients without any artificial ingredients, additives or preservatives. Budweiser is distinguished by its clean, crisp, distinctive flavour, the result of a unique beechwood aging process. For more information, visit www.budweiser.ca or www.facebook.com/budweisercanada.
Budweiser is not an official sponsor of the NHL or any other hockey league. This campaign is not licensed by, sponsored by, or otherwise associated with the National Hockey League, any other hockey league, or any of their respective member teams.
For further information, please contact:
Simon Bassett, sports publicist, CBC
Simon.Bassett@cbc.ca 416.205.8533 (Office)/416.988.1590 (Mobile)
