Join the festivities at the Toronto Broadcast Centre or watch the live stream at cbc.ca/olympics 12 noon ET as the Sochi 2014 Olympic CBC broadcast team is revealed
Join CBC to celebrate the 100 day countdown to the Opening Ceremony of the Sochi 2014 Olympic Winter Games, live at the Toronto Broadcast Centre on October 30 at 12 noon ET. Taking place on the brand new event stage, the CBC Sochi 2014 broadcast team will be unveiled and attendees will have the chance to enjoy interactive exhibits including photo opportunities with members of the Olympic broadcast team and receive the official CBC Sochi 2014 pin. The festivities will also be streamed live at cbc.ca/olympics, and shared via @CBCOlympics and #CBCOlympics.
About the Event
• At the 100 Day Olympic Countdown, cbc.ca/olympics will be live streaming the event from 12pm to 1pm ET on October 30, 2013 in the Toronto Broadcast Centre’s new public event space in the Atrium.
• CBC’s 2014 Sochi Olympic Winter Games’ broadcasting team will be announced and presented to the public for the first time.
• At the event, guests will be able to hoist a Canadian flag in front of the Sochi 2014 backdrop, for a patriotic photo opportunity.
• Guests will have the opportunity to navigate the cbc.ca/olympics website using a large, interactive digital station.
• Attendees will receive commemorative Sochi 2014 Olympic giveaways
Canada is entering the Olympic Winter Games as the team to beat for the first time ever, and CBC/Radio-Canada will be there front and centre as Canada’s Official Olympic Network. Under pressure as the reigning gold medal nation, Canada is poised to make some noise in Sochi, Russia this winter. Starting October 30, tune in to CBC for coverage across all platforms of the lead up to Sochi 2014.
CBC/Radio-Canada will cover the largest Winter Olympics ever staged with:
• More Sports - six new disciplines added since 2010
• More medals - 12 new events being contested
• More days of coverage -17 Days of Olympic Sport vs. 16 Days of Olympic Sport starting with Olympic Countdown Day on Feb. 6
• More hours of competition - 40 additional hours of Sport
#CBCOlympics
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About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on Twitter @CBC_Publicity.
For further information, or to request interviews, please contact:
Erin Richards
publicist, sports/CBC Olympics
416 205 7994 (office) / 416 627 5728 (mobile)
