The CBC Revenue Group and their partners shone brightly from New York to Toronto, celebrating three major industry wins in marketing and sponsorship.
CBC and Maytag Canada were honoured in New York at the 4th Annual Internationalist Awards for Innovation in Media, with a Silver award for their 2011 CBC’s Hockey Night in Canada / Maytag campaign. At the Sponsorship Marketing Council of Canada’s annual conference in Toronto, CBC and partners Kraft Canada and Scotiabank celebrated two big wins for innovative marketing and sponsorship activities. Kraft Hockeyville received an Award of Distinction in the Sustained Success category, while Scotiabank Hockey Day in Canada took home Gold in the Media Sponsorship category.
“We are extremely proud to be celebrating three award-winning achievements alongside our great partners at Maytag Canada and MediaCom, Kraft Canada and MediaVest, and Scotiabank and PHD,” said Alan Dark, Executive Director, CBC Revenue Group. “This recognition is a testament to the creativity and innovation of the CBC team and our partners, and we congratulate all involved with these successful initiatives,” added Dark.
The 4th Annual Internationalist Awards for Innovation in Media, held in New York, recognizes international media innovation with some of the industry’s best and brightest. Advertisers and agencies from around the globe participate in this prestigious international competition each year.
The Sponsorship Marketing Council of Canada’s Sponsorship Marketing Awards (SMAs) recognize companies that have maximized their investments in sponsorship marketing by developing innovative strategies that drive business results.
About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus seven languages for international audiences.
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Libby Stunt, Veritas Communications
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