Three bands from British Columbia compete to create instruments from empty beverage containers for charity
CBCMusic.caand Return-It (British Columbia’s beverage container recycling steward) have teamed up for CBCMusic.ca presents: Green Tracks, a challenge to three British Columbia-based bands: Hey Ocean!,Shred Kelly, and Yukon Blonde. The collective goal will be to create instruments made entirely from beverage containers, with the winning band contributing $3000 to a local charity of their choice, the second place band contributing $2000 to the charity of their choice, and the third place band contributing $1000 to the charity of their choice. British Columbia music fans are invited to engage with the challenge by visiting cbcmusic.ca/greentracks to vote for their favouriteGreen Tracks performance for a chance to win one of four acoustic guitars from Simon & Patrick, or tickets to an exclusive show featuring all three bands.
Scott Fraser, the CEO of Encorp Pacific, tells us that “In British Columbia people recycle 80% of the used beverage containers which is one of the highest recovery rates in the country, but we always strive to do better. Making music from empty beverage containers is a great way to get the word out and encourage recycling. Encorp is very proud of our Green Tracks program which does an excellent job combining creativity and musical talent to help bring people together to support charitable initiatives and remind people to always recycle every one of the beverage containers they use.”
Indie alternative rock/folk and synth-pop trio Hey Ocean! selected theSitka Society for Conservationas their charity of choice. Established in 2014, the Sitka Society for Conservation is a registered non-profit organization which funds practical environmental initiatives.
Shred Kelly, the “Stoke-Folk” band out of Fernie, British Columbia, has selected MusiCounts . MusicCounts, Canada’s music education charity associated with The Canadian Academy of Recording Arts and Science (CARAS) helps to keep music alive in schools across Canada.
Pop-rock indie band Yukon Blonde has chosen Hives For Humanity, a non-profit organization that encourages community connections through apiculture, more commonly known as beekeeping.
The contest is open to residents of British Columbia. For complete details, fans may visit cbcmusic.ca/greentracks.
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About CBC Music.ca
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is Canada’s free digital music service connecting Canadians with the very best in Canadian and international music, concerts and features. Simple and easy
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quality, while promoting the development of digital and mobile platforms and content.
About Return-It
Return-It is Encorp Pacific (Canada), British Columbia’s not-for-profit product stewardship corporation responsible for the collection and recycling of
empty beverage containers. Encorp makes recycling in B.C. easier for everyone by recovering used packaging and end-of-life products from consumers and
ensuring they are properly recycled and not land-filled or incinerated.
Each year, every person in BC consumes an average of 245 beverage containers, but not all of them come back. Last year, Encorp recovered over 900 million of the 1.2 billion containers sold; a 79.1% return rate. While this is one of the highest recovery rates in North America, there is still a lot of work to do - and you can see it being done every day at your neighbourhood Return-It Depot.
For more information please contact:
CBC Contact
Erin Richards
Senior publicist, CBC
Erin.Richards@cbc.ca
O: (416) 205-7994
C: (416) 627-5728
Encorp Contact
Sandy Sigmund
VP, CMO
Encorp Pacific Canada
(604) 473-2400
ssigmund@returnit.ca
