First-ever multi-Games partnership extends CBC/Radio-Canada’s commitment to the para sport community through the next two Paralympic Games
Partnership begins with unmatched coverage of the PyeongChang 2018 Paralympic Winter Games
CBC/Radio-Canada and the Canadian Paralympic Committee today announced their first-ever multi-Games partnership renewal that will see the national public broadcaster remain Canada’s Paralympic Network through the Tokyo 2020 Paralympic Games. The extended partnership begins with CBC/Radio-Canada’s coverage of the PyeongChang 2018 Paralympic Winter Games, March 9-18, 2018. The announcement was made during a live event celebrating the 100-day countdown to the start of the Games, hosted by CBC’s Scott Russell and Radio-Canada’s Jean St-Onge.
”We are proud to further our commitment to provide audiences in Canada with even greater access to Canada’s athletes and their sports through this unprecedented partnership with the Canadian Paralympic Committee,” said Greg Stremlaw, executive director, CBC Sports, general manager, Olympics and chef de mission, PyeongChang 2018. “As Canada’s Paralympic Network, we are dedicated to strengthening the connection between Canadians and the para sport community through world-class storytelling and increased levels of coverage of events like the Paralympic Games.”
“We are thrilled to be able to lead the delivery of the most comprehensive coverage ever in Canada for a Paralympic Games,” said Martin Richard, executive director, Communications and Brand, Canadian Paralympic Committee. “We are thankful to CBC/Radio Canada and our other media and corporate partners for investing in growing the awareness of the Paralympic brand through broadcast and digital media. We anticipate that Canadians will enthusiastically embrace the opportunity to follow their team on television and online.”
CBC/Radio-Canada played a leading role in the Canadian Paralympic Broadcast Media Consortium that was honoured earlier this year by the International Paralympic Committee with the Paralympic Media Award for extraordinary broadcast coverage. The award recognizes the TV or radio broadcaster that presented the highest quality and most dynamic coverage of the Rio 2016 Paralympic Games. The award-winning consortium was assembled by the Canadian Paralympic Committee.
CBC/Radio-Canada has committed to deliver unprecedented levels of coverage to Canadians throughout the 2018 and 2020 Paralympic Games including more broadcast and live-streaming coverage than ever before. CBC’s English-language coverage of PyeongChang 2018 will include daily television broadcasts throughout the 10-day event, including live coverage of the Opening and Closing Ceremonies, as well as multiple live competition streams each day. Radio-Canada’s French-language coverage will also include the Opening and Closing Ceremonies as well as live-streaming competition coverage and television broadcasts each weekend.
Additional details regarding CBC/Radio-Canada’s coverage of the PyeongChang 2018 Paralympic Games will be announced in the coming months. In the meantime, visit cbcsports.ca for the latest news and results as well as in-depth features on Canada’s high-performance athletes.
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About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. We are Canada’s trusted source of news, information and Canadian entertainment. Deeply rooted in communities all across the country, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages. We also provide international news and information from a uniquely Canadian perspective.
For further information, please contact:
Simon Bassett, publicist, CBC
simon.bassett@cbc.ca
416-205-8533 (office) 416-988-1590 (mobile)
Marie Tétreault, Radio-Canada
marie.tetreault@radio-canada.ca
514-597-3764
