CBC LAUNCHES NATIONAL “HELLO SPRING” INITIATIVE
TO HELP CANADIANS CONNECT WITH NATURE FROM HOME
New Hello Spring website features the work of Canada’s top nature and wildlife cinematographers, including renowned filmmaker Jeff Turner (The Wild Canadian Year)
Canadians across the country are encouraged to get involved by sharing photos and videos demonstrating what spring looks like in their community using #HelloSpringCBC
May 13, 2020 - To help Canadians connect with nature as they continue to practice social distancing and stay at home, CBC has launched Hello Spring, a four-week Canada-wide digital initiative celebrating the wonders of spring as it unfolds across the country in the midst of a year unlike any other. Hello Spring will help Canadians experience the season in all its glory from the safety and comfort of their own homes, including acclaimed documentaries and photography from some of Canada’s top wildlife cinematographers, as well as spring-themed programming from across CBC.
“Spring is always a time for regrowth, rebirth and renewal, and even more so in these times,” said Jennifer Dettman, Executive Director, Unscripted Content, CBC. “With Canadians spending so much time indoors, we have launched this new destination to provide some of the experiences and everyday joys that many of us are missing at this time of year. Hello Spring also provides a nation-wide platform for Canadians to share scenes from their own backyards, further connecting us to communities across the country without leaving home.”
Led by renowned filmmaker Jeff Turner (The Wild Canadian Year) with more than 30 years experience filming wildlife, the Hello Spring website features the work of some of Canada’s top nature and wildlife cinematographers capturing epic, rare and stunning moments. The website also features a collection of the best nature livestreams from coast-to-coast-to-coast – from eagles feeding their young in B.C. and peregrine falcon chicks hatching in Alberta, to the spectacular show of the Northern Lights in Manitoba.
Canadians will also be able to share glimpses of spring from their own corners of the country using the hashtag #HelloSpringCBC across Facebook, Instagram and Twitter. CBC will collect and highlight the best of these images and videos on the Hello Spring website, putting front gardens, backyards, and windowsills from across Canada front and centre through this curation of spring scenes.
In addition to livestreams and spring-related content on the Hello Spring website and across CBC social media platforms, the free CBC Gem streaming service is featuring a #HelloSpring collection, which includes spring-themed content including a variety of lifestyle, documentary and unscripted programming.
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About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster. Through our mandate to inform, enlighten and entertain, we play a central role in strengthening Canadian culture. As Canada’s trusted news source, we offer a uniquely Canadian perspective on news, current affairs and world affairs. Our distinctively homegrown entertainment programming draws audiences from across the country. Deeply rooted in communities, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages. We also deliver content in Spanish, Arabic and Chinese, as well as both official languages, through Radio Canada International (RCI). We are leading the transformation to meet the needs of Canadians in a digital world.
For more information, contact:
Frances Bedford
Publicist, CBC
416-205-7673
