TORONTO, Canada – S-Media is pleased to announce a new partnership with CBC Sports that will see the latest season of Ski Television (SkiTV) (12x24) launch on the free CBC Gem streaming service beginning Friday, January 22, 2021. The premier ski tourism show, SkiTV provides visually stunning ski programming and showcases ski destinations around the world including Canada, the United States, South America, Asia and Europe. Episodes of SkiTV will be available weekly on CBC Gem in both English and Chinese (Mandarin).
SkiTV focuses on ski travel, competition and lifestyle, bringing viewers aspirational and informative ski content from around the world. Designed to inspire skiers at all levels, the series takes viewers through the full resort experience, highlighting all the elements that make up a ski vacation. The new season will transport audiences to breathtaking ski locations, including: Soelden, Austria; Wengen, Switzerland; Kitzbuhel, Austria; St. Anton, Austria; and Lapland, Finland; and three in beautiful B.C.: Kicking Horse, Revelstoke and Fernie.
“We are excited to be adding CBC Gem to our distribution partners and opening up SkiTV to a new audience online,” says S-Media Managing Partner, Mark Kristofic. “As Canada’s Olympic broadcaster and rights holder for FIS World Cup ski programming, a partnership with CBC is a natural fit.”
“SkiTV is an established and well-respected series for fans of the sport, and will be a natural companion to weekly staple Road to the Olympic Games, providing viewers with the opportunity to learn more about the international competition venues they will see throughout the championship season,” said Chris Wilson, Executive Director, Sports & Olympics, CBC. “This is especially relevant as we look towards the Olympic Winter Games Beijing 2022, and Canadians look for new and engaging content about the sport.”
SkiTV is one of Canada's longest-running television shows, having started regionally in 1979 and expanding to print and digital platforms. In 2017, SkiTV expanded into China’s growing winter sport industry in advance of the 2022 Beijing Winter Olympic Games.
About S-Media
S-Media is a production company that provides marketing, production, sales and advertising for clients. S-Media’s proprietary program, Ski Television (SkiTV), leads the ski media business with high-quality content in the areas of lifestyle, destination and inspiring editorial. In Canada, SkiTV is broadcast in English on Rogers Sportsnet, in Chinese on OMNI TV and online in both languages on CBC Gem. In China, SkiTV is available on Xinhua News and Tencent Sports.
About CBC Sports
CBC/Radio-Canada is Canada's Olympic Network through 2024 and Canada's Paralympic Network through 2020. The national public broadcaster is committed to showcasing Canadian and international athletes and sports across all platforms under the CBC Sports and Hockey Night in Canada brands, including on television, online at cbcsports.ca and via the CBC Sports app for iOS and Android devices. CBC Sports prides itself on telling the story of the high-performance athlete's journey every step of the way, ensuring Canadians always know the people who represent them before they see them atop the podium.
About CBC Gem
CBC Gem is Canada’s streaming service, offering more than 5000 hours of live and on-demand Canadian programming and a curated selection of acclaimed, best-in-class content from around the world, including more than 750 documentaries, 400 hours of ad-free content for kids and tweens, and a collection of over 120 Canadian feature films. CBC Gem is available free as an App for iOS and Android devices and online at cbcgem.ca, and on TV screens via Apple TV, Google Chromecast, Amazon Fire TV Android TV.
Media Contacts:
Mark Kristofic
S-Media
mark@s-media.ca
(416) 884-7701
Joanna Landsberg
CBC Sports
joanna.landsberg@cbc.ca
(647) 628-4788
