Canadians are tuning into CBC Radio more than ever according to the fall diary results from Numeris (formerly BBM). CBC Radio One’s strong fall ratings are reflected in another record-high share of 14.7% (up from 14.2% last fall). This is the largest Radio One share to date. The combined CBC Radio One and CBC Radio 2 share is the highest fall share ever at 18.1%.
“We are very pleased with this fall’s ratings and our results across the country,” said Heather Conway, Executive Vice President, English Services, CBC. “These strong results are a reflection on CBC Radio’s strong programming and how effectively it reflects the concerns and interests of Canadians, in different regions.”
“It really is incredibly rewarding for our teams to see this kind of result for all of their hard work. CBC Radio continues to resonate with more people and more ways and that speaks to the smart, compelling content our teams produce every day,” said Susan Marjetti, Executive Director, CBC Radio and Audio.
Data from Sept. 7 - Nov. 1, 2015 indicates that CBC Radio One ranked #1 overall in ten markets, including: Charlottetown, Sydney, Halifax, Fredericton, Ottawa (Anglo), Winnipeg, Victoria, Kelowna, Kamloops and Prince George. CBC local radio stations ranked in the top three for overall ratings in 19 out of 21 diary markets.
CBC Radio One morning shows again had very strong ratings results, with 13 local morning shows ranked #1 overall, and all 21 morning shows were ranked in the top three.
Fall CBC Radio One Highlights include:
CBC Radio One posted increases among listeners 35+, capturing record shares for A35-49, 50-64, and 65+.
CBC Radio One Winnipeg took the #1 position for its morning show, Information Radio with host Marcy Markusa, for the very first time. It was #1 across all of CBC Manitoba’s local shows, and its overall market share of 15.3% is a record-high.
CBC Radio One Sydney ranks #1 overall in its market for the first time ever, while Fredericton returned to #1 (it was last #1 in Fall 2009)
Charlottetown, Halifax, Ottawa (Anglo) and Kamloops were also ranked number one in their markets and captured record high shares.
On Saturday mornings, CBC Radio One stations ranked in the top 2 in 21 out of 21 diary markets surveyed, with #1 rankings in Charlottetown, Sydney, Halifax, Saint John, Fredericton, Moncton, Ottawa (Anglo), Sudbury, Thunder Bay, Kitchener-Waterloo, Winnipeg, Regina, Victoria, Kelowna, Prince George.
On Sunday mornings, CBC Radio One stations ranked in the top 3 in 21 out of 21 markets, with #1 rankings in St. John’s, Charlottetown, Halifax, Saint John, Fredericton, Moncton, Ottawa (Anglo), Sudbury, Thunder Bay, Kitchener-Waterloo, Winnipeg, Regina, Victoria, Kelowna, Kamloops and Prince George.
CBC Radio One alone reached 4.3 million listeners while CBC Radio 2 reached almost 1.5 million listeners.
About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight aboriginal languages.
A space for us all is CBC/Radio-Canada’s new strategy to modernize the public broadcaster and ensure that it continues to fulfill its mandate for Canadians and for future generations. Through to 2020, it will increase its investment in prime time television programming, and continue to create radio programs of the highest quality, while promoting the development of digital and mobile platforms and content.
For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre . Follow CBC’s publicity team on Twitter @CBC_Publicity .
For more information, please contact:
Nicola Makoway
CBC News & Current Affairs, CBC Radio One publicist
nicola.makoway@cbc.ca
(416) 205-7673
