New season premieres Wednesday, October 7 at 8 p.m. (8:30 NT) on CBC-TV and cbc.ca/dragonsden
DRAGONS’ DEN returned to CBC-TV on Wednesday, October 7th, bringing viewers 20 all-new episodes and three new Dragons in the den to kick off the series’ 10th season.
One of the most successful Canadian reality programs, DRAGONS’ DEN averaged nearly one million viewers each week during the 2014/15 season, reaching one-third of all Canadians. DRAGONS’ DEN is also a hit online, boasting an active and engaged online community and averaging more than 450,000 page views per month. The first season of NEXT GEN DEN, an online exclusive from the creators of DRAGONS’ DEN, reached over 165,000 unique visitors.
Season 10 of DRAGONS’ DEN began with three new Dragons and two sponsors in the Den; Canada Post and Chartered Professional Accountants (CPA). Canada Post returns as a Presenting sponsor to build on last year’s successful campaign to increase awareness of their business products. This year’s cross-platform sponsorship includes: branded vignettes; behind-the-scenes access to the moments before pitchers enter the Den; and an exclusive presenting sponsorship of the DRAGONS’ DEN auditions.
“Our partnership with Dragon’s Den, season 10, reflects our commitment to small businesses in Canada,” saidLise Côté, GM, Consumer & SMB Marketing at Canada Post. “With the launch of our new Solutions for Small Business program we now have even more to offer small businesses grow including- ecommerce, shipping, and marketing solutions, as well as a savings program so they can put more back into their business.”
CPA are first-time sponsors of DRAGONS’ DEN. Part of their innovative campaign will include CPA analyzing pitches from an accountant’s perspective through integrated broadcast segments while offering insight on the importance of a CPA.
“Advising and helping grow businesses of all sizes is what Canadian CPAs do best,” said Heather Whyte, VP of Strategic Communications at CPA Canada. “We are excited to share our CPA expertise with Dragons’ Den viewers as part of this 10th season.”
Jungle Media handled the media buy and Montreal-based Reservoir developed the creative for the campaign.
Wolf Blass Wines also returns as presenting sponsor of Season 2 of NEXT GEN DEN. The online exclusive features 20 short webisodes focused on young entrepreneurs pitching start-ups and early-stage businesses.
“We are thrilled for Wolf Blass to continue its sponsorship of Next Gen Den and its spirit of entrepreneurship,” said Angela Lyons, marketing director for Wolf Blass. “Our founder, Wolfgang Blass, was a young entrepreneur who moved to Australia to pursue his passion as a winemaker and went on to achieve international success. Today, Wolf Blass celebrates the bold pursuit of triumph and recognizes those who boldly back themselves.”
Partnership opportunities for DRAGONS’ DEN Season 10 are still available for the winter season.
DRAGONS’ DEN airs Wednesdays at 8 p.m. (8:30 NT) on CBC-TV.
Find the show online at:
@cbcdragon#cbcdragonsden
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About Dragons’ Den
One of the most successful Canadian reality programs, Dragons’ Den averaged nearly one million viewers each week during the 2014/15 season, reaching one-third of all Canadians. In addition to its success on air, Dragons’ Den is also a hit online, boasting an active and engaged online community and averaging more than 450,000 page views per month. Full episodes and exclusive behind-the-scenes content can be viewed at cbc.ca/dragonsden. Dragons’ Den is filmed at the CBC Broadcasting Centre in Toronto and airs Wednesdays at 8 p.m. (8:30 NT) on CBC Television. Tracie Tighe is executive producer and Molly Middleton and Amy Bourne are senior producers. Dianne Buckner hosts.
About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
A space for us all is CBC/Radio-Canada’s new strategy to modernize the public broadcaster and ensure that it continues to fulfill its mandate for Canadians and for future generations. Through to 2020, it will increase its investment in prime time television programming, and continue to create radio programs of the highest quality, while promoting the development of digital and mobile platforms and content.
For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on Twitter @CBC_Publicity.
For more information or media requests, please contact:
Erin Richards
senior publicist, CBC Publicity
416.205.7994 (office)
